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Luke Greenacre
Luke Greenacre
Lecturer in Marketing, Monash University
Verified email at monash.edu - Homepage
Title
Cited by
Year
A memory-theory perspective of country-image formation
R Lee, L Lockshin, L Greenacre
Journal of International Marketing 24 (2), 62-79, 2016
962016
A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences
RN Khushaba, S Kodagoda, G Dissanayake, L Greenacre, S Burke, ...
The 2012 international joint conference on neural networks (IJCNN), 1-8, 2012
142012
A survey of common payment methods and their determinants in dental clinics, in Tehran, 2018
R Emrani, K Sargeran, J Grytten, H Hessari
European Journal of Dentistry 13 (04), 535-539, 2019
52019
A typology of overinclusive recycling
A deBortoli, L Greenacre, E Brady
Australian and New Zealand Marketing Academy Conference 2022, 2022
2022
An examination of socially destructive behaviors in group work
L Freeman, L Greenacre
Journal of Marketing Education 33 (1), 5-17, 2011
1662011
Assessing the feasibility of MTurk for cross-national consumer online sampling
N Reynolds, L Greenacre
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
12016
BEST PAPER IN TRACK
L Elgeti, M Kleinaltenkamp, J Rotman, V Weber, N Mitchell, K Thomas, ...
SOMETHING DIFFERENT, 16, 2021
2021
Boundaries of the centrality effect during product choice
L Greenacre, J Martin, S Patrick, V Jaeger
Journal of Retailing and Consumer Services 32, 32-38, 2016
92016
Challenging the notion of the transition year: The experiences of rural and urban tertiary students
AL Wilson, L Greenacre, S Pignata, A Winefield
International Journal of Educational Research 79, 21-30, 2016
132016
Changes in the importance of value indicators when buying a product for personal vs impersonal consumption
A Dobele, L Greenacre, P Bretherton
Academy of Marketing Reflective Marketing in a Material World, 1-7, 2008
2008
Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences
RN Khushaba, L Greenacre, S Kodagoda, J Louviere, S Burke, ...
Expert Systems with Applications 39 (16), 12378-12388, 2012
1552012
Consumer characteristics and the use of social networking sites
N Michaelidou, N Reynolds, L Greenacre, LM Hassan, C Park, J Jun, ...
International Marketing Review 32 (3), 414-437, 2015
112015
Consumer response to price changes in higher-priced brands
A Huang, J Dawes, L Lockshin, L Greenacre
Journal of Retailing and Consumer Services 39, 1-10, 2017
612017
Contrasting social network and tribal theories: An applied perspective
L Greenacre, L Freeman, M Donald
Journal of Business Research 66 (7), 948-954, 2013
482013
Correcting misperceptions about stigmatized ingredients: MSG
L Greenacre, S Patrick, R Yang, V Jaeger, J Martin
Food Quality and Preference 48, 93-98, 2016
112016
Creative that sells: How advertising execution affects sales
N Hartnett, R Kennedy, B Sharp, L Greenacre
Journal of Advertising 45 (1), 102-112, 2016
662016
Cross-cultural and cross-national consumer research: Psychology, behavior and beyond
N Michaelidou, N Reynolds, L Greenacre, LM Hassan
International Marketing Review 32 (3/4), 2015
122015
Death by 1000 ‘true fans’: Do marketing laws apply to music listening?
ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang, ...
Journal of Consumer Behaviour 22 (1), 82-97, 2023
42023
Diverse research teams: A framework for research review
S Akbar, L Greenacre, R Defina, L Garay
International Journal of Market Research 65 (2-3), 155-166, 2023
22023
Editors’ corner: The “work-ready” marketing graduate
L Greenacre, L Freeman, MM Jaskari, S Cadwallader
Journal of Marketing Education 39 (2), 67-68, 2017
202017
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