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Koen Pauwels
Koen Pauwels
Northeastern University
Verified email at northeastern.edu - Homepage
Title
Cited by
Year
¿ Quién se beneficia de las promociones de precios?
S Srinivasan, K Pauwels, D Hanssens, M Dekimpe
Harvard Deusto Business Review, 4-4, 2004
2004
¿ Quién se beneficia de las promociones de precios?
K Pauwels, D Hanssens, S Srinivasan, M Dekimpe
Harvard Deusto business review, 4-5, 2004
2004
'The long-term effects of price promotions on category on category incidence, brand choice, and purchase quantity'
K Pauwels, DM Hanssens, S Siddarth
22002
A broader view on brands’ growth and decline
M Formisano, K Pauwels, L Zarantonello
International Journal of Market Research 62 (2), 127-138, 2020
82020
A case study in loyalty and satisfaction research
K Vanhoof, J Bloemer, K Pauwels
Machine Learning: ECML-97: 9th European Conference on Machine Learning …, 1997
41997
A factor VAR model of SKU sales and prices
K Pauwels, PA Naik, CF Mela
first “Modeling Marketing Dynamics by Time Series Econometrics” Conference …, 2004
42004
A marketing perspective on business models
H Gatignon, X Lecocq, K Pauwels, A Sorescu
AMS Review 7, 85-89, 2017
292017
Actual and Simulated Cleaning Attenuate Psychological and Physiological Effects of Stressful Events
SWS Lee, K Millet, A Grinstein, K Pauwels, P Johnston, A Volkov, ...
Social Psychological and Personality Science, 2022
2022
Actual Cleaning and Simulated Cleaning Attenuate Psychological and Physiological Effects of Stressful Events
SWS Lee, K Millet, A Grinstein, KH Pauwels, PR Johnston, AE Volkov, ...
Social Psychological and Personality Science 14 (4), 381-394, 2023
2023
Advanced methods for modeling markets
PSH Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Springer, 2017
382017
Advanced Methods for Modeling Markets (AMMM)
PSH Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Advanced Methods for Modeling Markets, 3-27, 2017
72017
Advertising's Impact on Brand Price Elasticity
B Ataman, K Pauwels, S Srinivasan, M Vanhuele
Available at SSRN 4694207, 2023
2023
Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories
M Vanhuele, B Ataman, K Pauwels, S Srinivasan
HEC Research Papers Series, 2016
2016
Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories
B Ataman, K Pauwels, S Srinivasan, M Vanhuele
HEC Paris Research Paper No. MKG-2016-1153, 2016
42016
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories
A Valenti, G Yildirim, M Vanhuele, S Srinivasan, K Pauwels
International Journal of Research in Marketing 40 (2), 435-454, 2023
32023
Amplifying Off-Site Purchases with On-Site Retail Media Advertising
G Zenetti, K Pauwels
Journal of Interactive Marketing, 10949968241246257, 2024
2024
Analyze the Gaps
Z Aksehirli, Y Bart, K Chan, K Pauwels
Break the Wall: Why and How to Democratize Digital in Your Business, 27-38, 2022
2022
App popularity: Where in the world are consumers most sensitive to price and user ratings?
R Kübler, K Pauwels, G Yildirim, T Fandrich
Journal of Marketing 82 (5), 20-44, 2018
1122018
Appel à contributions Décision Marketing numéro spécial 2023
J Cloarec, S Macé, K Pauwels
Assessing consequences of component sharing across brands in the vertical product line in the automotive market
PC Verhoef, KH Pauwels, MA Tuk
Journal of Product Innovation Management 29 (4), 559-572, 2012
21*2012
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