| “But What Do I Know?” Metacognitive Processes of Those With Low Self-Esteem S Lin, SC Wheeler, ZL Tormala ACR North American Advances, 2013 | | 2013 |
| “Think” versus “feel” framing effects in persuasion ND Mayer, ZL Tormala Personality and social psychology bulletin 36 (4), 443-454, 2010 | 233 | 2010 |
| 14-M: the Making of a Successful Advocate: How Incentivizing Consumer Referrals Affects Persuasion L Cheatham, Z Tormala ACR North American Advances, 2017 | | 2017 |
| 2 Attitude Change and Persuasion ZL Tormala, P Brinol | | |
| 2013 Guest Editors: Thank You D Albarracin, J Arndt, N Branscombe, L Campbell, S Chen, M Clark, ... | | 2013 |
| 303 Metacognitive Theory in Consumer Research DD Rucker, ZL Tormala Social Metacognition, 303-321, 0 | | |
| A new framework for resistance to persuasion: The resistance appraisals hypothesis ZL Tormala Attitudes and attitude change, 213-234, 2008 | 47 | 2008 |
| A new look at the consequences of attitude certainty: The amplification hypothesis. JJ Clarkson, ZL Tormala, DD Rucker Journal of personality and social psychology 95 (4), 810, 2008 | 196 | 2008 |
| A self-validation perspective on the mere thought effect JJ Clarkson, ZL Tormala, C Leone Journal of Experimental Social Psychology 47 (2), 449-454, 2011 | 73 | 2011 |
| An Amplification Perspective on Attitude Certainty Z Tormala, J Clarkson ACR North American Advances, 2009 | | 2009 |
| and effects P Brinol, ZL Tormala, RE Petty | | |
| Assimilation and contrast in persuasion: The effects of source credibility in multiple message situations ZL Tormala, JJ Clarkson Personality and Social Psychology Bulletin 33 (4), 559-571, 2007 | 93 | 2007 |
| ASSIMILATION AND CONTRAST IN SEQUENTIAL MESSAGE SITUATIONS: THE ROLE OF SIMILARITY AND DISSIMILARITY MINDSETS IN PERSUASION ZL Tormala, JJ Clarkson The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
| Attitude certainty and attitudinal advocacy: The unique roles of clarity and correctness L Cheatham, ZL Tormala Personality and Social Psychology Bulletin 41 (11), 1537-1550, 2015 | 84 | 2015 |
| Attitude certainty: A review of past findings and emerging perspectives ZL Tormala, DD Rucker Social and Personality Psychology Compass 1 (1), 469-492, 2007 | 288 | 2007 |
| Attitude certainty: Antecedents, consequences, and new directions ZL Tormala, DD Rucker Consumer Psychology Review 1 (1), 72-89, 2018 | 123 | 2018 |
| Attitude change and persuasion ZL Tormala, P Briñol The Cambridge handbook of consumer psychology, 29-64, 2015 | 33 | 2015 |
| Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives. ZL Tormala, DD Rucker American Psychological Association, 2022 | 11 | 2022 |
| Attitudinal advocacy MA Hussein, ZL Tormala C., Lambertson, DD, Rucker, SA Spiller,(Eds.), The Cambridge handbook of …, 2023 | 3 | 2023 |
| Believe me, I have no idea what I’m talking about: The effects of source certainty on consumer involvement and persuasion UR Karmarkar, ZL Tormala Journal of Consumer Research 36 (6), 1033-1049, 2010 | 352 | 2010 |
