| ‘Ring Ring’: Visual Pun or Passing Off? An Examination of Theoretical and Research Issues Arising from Ambush Marketing J Hoek Asia-Australia Marketing Journal 5 (1), 33-43, 1997 | 34 | 1997 |
| ‘The times are changing’: New Zealand smokers' perceptions of the tobacco endgame N Maubach, JA Hoek, R Edwards, H Gifford, S Erick, R Newcombe Tobacco Control 22 (6), 395-400, 2013 | 37 | 2013 |
| " Healthy Eating-Healthy Action": evaluating New Zealand's obesity prevention strategy RM McLean, JA Hoek, S Buckley, B Croxson, J Cumming, TH Ehau, ... BMC Public Health 9, 1-8, 2009 | 37 | 2009 |
| " It's the first thing you think about when you wake up, and it's the last thing you think about when you go to sleep": Nicotine vaping among New Zealand adolescents J Ball, M Pettie, L Poasa, J Hoek DRUG AND ALCOHOL REVIEW 42, S34-S35, 2023 | | 2023 |
| “It Didn't Fill the Void”: reasons for e-cigarette and tobacco dual use L Robertson, J Hoek, ML Blank, R Richards Tobacco Induced Diseases 16 (1), 2018 | | 2018 |
| “Mini-businesses”: Tobacco Supply Networks Within New Zealand Secondary Schools ES Tautolo, J hoek Society for Nicotine and Tobacco Research 23 (POS3-151), 231, 2017 | | 2017 |
| “Nudging” to improve QR scanning and mask wearing to protect us all during a pandemic J Hoek, P Gendall, N Wilson Public Health Expert Briefing, 2021 | | 2021 |
| “Smoking is bad, it's not cool… yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’market S Burton, J Hoek, P Nesbit, A Khan Journal of Business Research 68 (10), 2067-2074, 2015 | 70 | 2015 |
| 100 Years Ago in the NZMJ JE Digby, SC Purdy, AS Kelly, D Welch, PR Thorne, Y Gu, J Warren, M Orr, ... | | |
| A behavioural analysis of sponsorship J Hoek, G Thorpe, P Gendall, D Hedderley Australasian Marketing Journal (AMJ) 8 (1), 15-29, 2000 | 5 | 2000 |
| A call to reduce harm from tobacco pack marketing and bolster consumer health protection in New Zealand G Thomson, N Wilson, J Hoek The New Zealand Medical Journal (Online) 121 (1284), 2008 | 3 | 2008 |
| A Classic Case of Deception? J Hoek, P Gendall, D Hedderley, C Kingsley | | |
| A comparison of on-pack Quitline information formats J Hoek, P Gendall, C Eckert, K Rolls, J Louviere Tobacco Control 25 (2), 211-217, 2016 | 27 | 2016 |
| A constant-sum method for determining voting probabilities J Hoek, P Gendall Proceedings of the 52nd Annual Conference of the American Association for …, 1997 | 6 | 1997 |
| A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories P Gendall, J Hoek, R Edwards, J McCool BMC public Health 12, 1-9, 2012 | 37 | 2012 |
| A descriptive analysis of transitions from smoking to electronic nicotine delivery system (ENDS) use: a daily diary investigation TS Conner, J Zeng, ML Blank, V He, J Hoek International journal of environmental research and public health 18 (12), 6301, 2021 | 10 | 2021 |
| A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines J Hoek, N Maubach European Journal of Marketing 39 (9/10), 1151-1165, 2005 | 20 | 2005 |
| A narrative analysis of a tobacco industry campaign to disrupt Aotearoa New Zealand’s endgame policies E Ozarka, J Hoek Tobacco control, 2023 | 2 | 2023 |
| A new brand’s behaviour in an established market J Hoek, Z Kearns, K Wilkinson Journal of Product & Brand Management 12 (1), 52-65, 2003 | 21 | 2003 |
| A New Method of Predicting Voting Behavior JA Hook, PJ Gendall Journal of the Market Research Society 35 (4), 361-371, 1993 | 2 | 1993 |
Philip GendallUniversity of OtagoVerified email at otago.ac.nz