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Edward C Malthouse
Edward C Malthouse
Northwestern University: integrated marketing communications, industrial engineering and mgmt sci
Verified email at northwestern.edu
Title
Cited by
Year
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
1682016
A Benchmark for Text Classification in News Recommendations.
X Li, EC Malthouse
INRA/IWILDS@ SIGIR, 28-37, 2022
2022
A closer look into the future of interactive marketing
E Malthouse, V Shankar
Journal of Interactive Marketing 23 (2), 105-107, 2009
162009
A constrained optimization approach for calibrated recommendations
S Seymen, H Abdollahpouri, EC Malthouse
Proceedings of the 15th ACM Conference on Recommender Systems, 607-612, 2021
252021
A longitudinal examination of customer commitment and loyalty
B Lariviere, T L. Keiningham, B Cooil, L Aksoy, E C. Malthouse
Journal of Service Management 25 (1), 75-100, 2014
1052014
A Multistakeholder Recommender Systems Algorithm for Allocating Sponsored Recommendations.
EC Malthouse, KA Vakeel, YK Hessary, R Burke, M Fuduric
RMSE workshop, 13th ACM Conference on Recommender Systems, 2019
182019
A peek into the future of interactive marketing
V Shankar, EC Malthouse
Journal of Interactive Marketing 23 (1), 1-3, 2009
442009
A preliminary study of chatgpt on news recommendation: Personalization, provider fairness, fake news
X Li, Y Zhang, EC Malthouse
arXiv preprint arXiv:2306.10702, 2023
302023
A primer on using behavioral data for testing theories in advertising research
Y Liu-Thompkins, EC Malthouse
Journal of Advertising 46 (1), 213-225, 2017
302017
A Process for Managing the Re-convergence of Marketing Functions
EC Malthouse
Media and Convergence Management, 107-116, 2013
2013
A Unified Optimization Toolbox for Solving Popularity Bias, Fairness, and Diversity in Recommender Systems.
S Seymen, H Abdollahpouri, EC Malthouse
MORS@ RecSys, 2021
172021
A Virtuous Circle: Explaining News Deserts and Their Relationships with Social Capital
JR Choi, EC Malthouse
Journalism Studies, 1-20, 2024
2024
Accounting for the long-term effects of a marketing contact
EC Malthouse
Expert Systems with Applications 37 (7), 4935-4940, 2010
92010
Advancing computational advertising: Conceptualization of the field and future directions
J Huh, EC Malthouse
Journal of Advertising 49 (4), 367-376, 2020
632020
An algorithm for allocating sponsored recommendations and content: Unifying programmatic advertising and recommender systems
EC Malthouse, YK Hessary, KA Vakeel, R Burke, M Fudurić
Journal of Advertising 48 (4), 366-379, 2019
312019
An Analysis of Digital Equipment Corporation's Service Stock Room Locations
EC Malthouse
Unknown Publisher, 1989
11989
An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy
Y Xu, S Hazée, KKF So, KD Li, EC Malthouse
Journal of Business Research 135, 127-136, 2021
542021
An experimental study of the relationship between online engagement and advertising effectiveness
BJ Calder, EC Malthouse, U Schaedel
Journal of interactive marketing 23 (4), 321-331, 2009
15892009
An interpretable neural network model for bundle recommendations: Doctoral symposium, extended abstract
X Li, EC Malthouse
Proceedings of the 16th ACM Conference on Recommender Systems, 722-723, 2022
22022
Are revived customers as good as new?
S Gopinath, R Blattberg, E Malthouse
Available at SSRN 1356851, 2009
6*2009
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Articles 1–20