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Venkatesh Shankar
Venkatesh Shankar
Southern Methodist University
Verified email at mays.tamu.edu - Homepage
Title
Cited by
Year
" You are where you shop": channel associations and the drivers of cross-channel variation in shopping behavior
JJ Inman, V Shankar, R Ferraro
(No Title), 2002
102002
“Structural Consumers”: Periodic Purchase Patterns and their Behavioral Explanations for Consumer Heterogeneity
X Wang, V Shankar, H Yuan
21 Late-mover strategies
V Shankar, GS Carpenter
Handbook of marketing strategy, 362-375, 2012
132012
A broader view of convergence: rethinking strategy to master hybrid competition
V Shankar, F Ancarani, M Costabile
2007
A case against the trickle-down effect in technology ecosystems
G Zhang, D Allaire, V Shankar, DA McAdams
PLoS One 14 (6), e0218370, 2019
112019
A closer look into the future of interactive marketing
E Malthouse, V Shankar
Journal of Interactive Marketing 23 (2), 105-107, 2009
162009
A Cross European Comparison of Price Levels and Price Dispersion Among Bricks-and-Clicks, Pure Play and Multichannel Retailers
FGU Ancarani, V Shankar, F Jallat
Marketing Science Conference 2004 Proceedings, 50-50, 2004
2004
A model of retail competition in service and price: Pure play Internet vs. bricks-and-mortar retailers
X Pan, BT Ratchford, V Shankar
Bricks-and-Mortar Retailers (January 2004), 2004
152004
A new vision for the journal
RS Winer, V Shankar
Journal of Interactive Marketing 17 (1), 2-4, 2003
102003
A peek into the future of interactive marketing
V Shankar, EC Malthouse
Journal of Interactive Marketing 23 (1), 1-3, 2009
442009
A practical guide to combining products and services
V Shankar, LL Berry, T Dotzel
Harvard Business Review 87 (11), 94-99, 2009
2192009
A Practical Guide to Combining Products and Services-While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and …
V Shankar, LL Berry, T Dotzel
Harvard Business Review, 94, 2009
12009
A strong year for JIM
RS Winer, V Shankar
Journal of Interactive Marketing 18 (4), 2-3, 2004
2004
A Threshold Model of Satiation Effect
X Wang, V Shankar, SP Houghton, K Uetake, S Wiggins
22015
A two-step synthetic control approach for estimating causal effects of marketing events
KT Li, V Shankar
Management Science 70 (6), 3734-3747, 2024
22024
Ackland, Robert.(2013). Web Social Science. Concepts, Data and Tools for Social Scien-tists in the Digital Age. London et al.: SAGE. Aiken, K. Damon & Boush, David M.(2006 …
S Alavi, V Ahaju, Y Medury, B Andresen, JB Asendorpf, FJ Neyer, R Ayass, ...
Computers in Human Behavior 26, 857-869, 0
Adaptive innovation management
N Pal, DC Pantaleo, V Shankar, J Spanjol
The Agile Enterprise: Reinventing your organization for success in an On …, 2005
52005
Allaway, Arthur W., David Berkowitz, and Giles D’Souza, Spatial Diffusion of a New Loyalty Program Through a Retail Market, 3: 137–151. Arnold, Mark J., and Kristy E. Reynolds …
DB Arnett, DA Laverie, A Meiers, JK Binkley, J Bejnarowicz, C Price, ...
Journal of Retailing 79, 2003
2003
Allocation of Marketing Resources
V Shankar
The Routledge Companion to Strategic Marketing, 208-230, 2020
2020
AMA: Journal of Marketing 論文抄訳 マルチチャネルカスタマーは本当に価値があるのだろうか?: 製品カテゴリー特性の調整効果について
T Kushwaha, V Shankar
マーケティングジャーナル= Japan marketing journal 33 (4), 92-105, 2014
2014
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Articles 1–20