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María Teresa Ballestar
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Cited by
Year
¿ Es el big data el siguiente paso en la digitalización de la empresa
MT Ballestar, DR Soriano, J Sanz
Economía Industrial 409, 47-56, 2018
72018
“Real impact”: Challenges and opportunities in bridging the gap between research and practice–Making a difference in industry, policy, and society
YK Dwivedi, A Jeyaraj, L Hughes, GH Davies, M Ahuja, MA Albashrawi, ...
International Journal of Information Management, 102750, 2024
102024
A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers
MT Ballestar, LM Doncel, J Sainz, A Ortigosa-Blanch
Technological Forecasting and Social Change 149, 119756, 2019
352019
A tale of two social influencers: A new method for the evaluation of social marketing
MT Ballestar, J Sainz
Digital Marketing & eCommerce Conference, 80-90, 2020
77*2020
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021
B Abedin, JP Cabrera-Sánchez, P Aceituno-Aceituno, G Caldarelli, ...
2022
An artificial intelligence analysis of climate‐change influencers' marketing on Twitter
MT Ballestar, M Martín‐Llaguno, J Sainz
Psychology & Marketing 39 (12), 2273-2283, 2022
202022
An economic evaluation of educational interventions in the LOMLOE: Proposals for improvement with Artificial Intelligence
MT Ballestar, J Sainz, I Sanz
Revista Espanola De Pedagogia 80 (281), 17, 2023
6*2023
Consumer behavior on cashback websites: Network strategies
MT Ballestar, P Grau-Carles, J Sainz
Journal of Business Research 69 (6), 2101-2107, 2016
532016
Customer segmentation in e-commerce: Applications to the cashback business model
MT Ballestar, P Grau-Carles, J Sainz
Journal of business research 88, 407-414, 2018
1572018
Effectiveness of tutoring at school: A machine learning evaluation
MT Ballestar, MC Mir, LMD Pedrera, J Sainz
Technological Forecasting and Social Change 199, 123043, 2024
12024
El capital humano en la economía digital
I Sanz, L Serrano, MT Ballestar
Papeles de Economía Española 166, 1-5, 2020
22020
Enhancing Stock Market Prediction Using Gradient Boosting Neural Network: A Hybrid Approach
Enhancing Stock Market Prediction Using Gradient Boosting Neural Network: A Hybrid Approach
T Shahin, MT Ballestar de las Heras, I Sanz
Computational Economics, 1-29, 2024
2024
Evaluación económica de intervenciones educativas en la LOMLOE
MT Ballestar, J Sainz, I Sanz
Revista Española de Pedagogía 80 (281), 133-154, 2022
12022
From ignorance to distrust: The public “discovery” of COVID-19 around International Women’s Day in Spain
M Martín-Llaguno, MT Ballestar, M Cuerdo-Mir, J Sainz
International Journal of Communication 16, 28, 2022
62022
Gender and generational cohort impact on entrepreneurs’ emotional intelligence and transformational leadership
J Esteves, G de Haro Rodríguez, MT Ballestar, J Sainz
International Entrepreneurship and Management Journal, 1-28, 2024
12024
Impact of robotics on manufacturing: A longitudinal machine learning perspective
MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens
Technological Forecasting and Social Change 162, 120348, 2021
572021
Is the transposition of EU directives homogeneous? An AI counterfactual example
MT Ballestar, J Sainz, I Sanz
Applied Economics Letters 29 (21), 2015-2019, 2022
2022
Knowledge, robots and productivity in SMEs: Explaining the second digital wave
MT Ballestar, Á Díaz-Chao, J Sainz, J Torrent-Sellens
Journal of Business Research 108, 119-131, 2020
1712020
Modelos colaborativos de negocio en economía digital
MT Ballestar, J Sainz
Oikonomics: Revista de economía, empresa y sociedad, 4, 2020
2020
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