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Caitlin Ferreira
Caitlin Ferreira
Graduate School of Business University of Cape Town
Verified email at uct.ac.za
Title
Cited by
Year
A Comparative Study of Twitter Utilization in Disaster Management between Public and Private Organizations
P Gunawong, NT Thongpapanl, C Ferreira
Journal of Public Affairs 19 (4), 2019
112019
A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
C Ferreira, J Robertson
Academy of Marketing Science World Marketing Congress, 365-366, 2018
2018
A True Measure of Equivalence? Brand Equity from the Financial Perspective
A Blair, C Ferreira, E Botha, K Plangger
ANZMAC Conference 2016, 2016
2016
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior
KY Wang, A Ashraf, N Thongpapanl, C Ferreira, C Selcuk, T Green
Electronic Commerce Research, 2024
12024
Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework
J Robertson, C Ferreira, R Watson, I McCarthy, J Kietzmann, L Pitt
Organizational Dynamics, 2024
2024
British Food Journal: gaining global ground
K Chipp, R Chohan, C Ferreira, A Ringas
British Food Journal 118 (1), 2-8, 2016
52016
Business (un)usual: Critical skills for the next normal
C Ferreira, J Robertson, L Pitt
Thunderbird International Business Review, 2022
492022
Contrasting compulsive behavior: Computerized text analysis of compulsion narratives
C Ferreira, J Lam, L Pitt, A Caruana, T Brown
Journal of Health Psychology 27 (8), 1942-1958, 2022
12022
Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?
G Human, C Ferreira, J Robertson, M Whiterspoon
Acta Commercii 20 (1), 1-13, 2020
82020
Cybercrime: Understanding the Current State of Literature and Issues Facing CISOs
C Ferreira, A Park, J Kietzmann, D Demetis, A Flostrand, I McCarthy, L Pitt, ...
IT Professional 26 (2), 2024
2024
Designed to spread the message? Generation Y’s perception of using social media for healthcare marketing.
J Robertson, C Ferreira
Academy of Marketing Science Annual Conference, 2019
2019
Entrepreneurial ecosystems and the public sector: A bibliographic analysis
J Robertson, L Pitt, C Ferreira
Socio-economic Planning Sciences 72, 2020
462020
Entrepreneurial Ecosystems: A 25-Year Bibliographic Overview: An Abstract
J Robertson, C Ferreira, L Pitt, C Pitt
Academy of Marketing Science Annual Conference, 347-348, 2022
22022
Entrepreneurial Marketing and Hybrid Entrepreneurship: The Case of JM Reid Bamboo Rods
C Ferreira, S Lord Ferguson, L Pitt
Journal of Marketing Management 35 (9-10), 867-885, 2019
372019
Examining the boundaries of entrepreneurial marketing: a bibliographic analysis
C Ferreira, J Robertson
Journal of Research in Marketing and Entrepreneurship 22 (2), 161-180, 2020
162020
Experiential Learning Theory and Hybrid Entrepreneurship: Factors Influencing the Transition to Full-time Entrepreneurship
C Ferreira
International Journal of Entrepreneurial Behavior and Research 26 (8), 1845-1863, 2020
732020
Expert reviews uncorked: Contrasting the differences in the language used in online reviews of white and red wine
C Ferreira, J Robertson, J Lam, J Vella
Journal of Wine Research 34 (2), 140-154, 2023
2023
From Warrior to Guardian: An autoethnographic study of how consumers think about and interact with the natural world
D Hannah, C Ferreira, L Pitt
Psychology & Marketing, 2023
2023
Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction
J Robertson, C Ferreira, E Botha, K Oosthuizen
Business Horizons, 2024
142024
GrowBox: the reality of growth challenges for a social entrepreneur in Cape Town
C Barnardo, M Reyneke, C Ferreira, J Robertson
Emerald Emerging Markets Case Studies 11 (1), 2021
102021
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