| “They Know Everything”: Folk Theories, Thoughts, and Feelings About Dataveillance in Media Technologies D Zhang, SC Boerman, H Hendriks, MJ van der Goot, T Araujo, ... International Journal of Communication 18, 21, 2024 | | 2024 |
| “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook SC Boerman, LM Willemsen, EP Van Der Aa Journal of Interactive Marketing 38 (1), 82-92, 2017 | 642 | 2017 |
| “This program contains product placement”: Effects of sponsorship disclosure on television viewers’ responses SC Boerman | 5 | 2014 |
| 6.“Dit programma bevat product placement” Effecten van sponsorvermeldingen in televisieprogramma’s SC BOERMAN, EVAAVANR en PETER, C NEIJENS Ontwikkelingen in het marktonderzoek, 79, 2015 | 1 | 2015 |
| A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters SC Boerman, EA Van Reijmersdal, E Rozendaal Journal of Marketing Communications, 1-21, 2023 | 3 | 2023 |
| A Meta-Analysis of the Effects of Disclosing Sponsored Content M Eisend, EA Van Reijmersdal, SC Boerman, F Tarrahi Journal of Advertising, 2020 | 140 | 2020 |
| A Peak Into Individuals’ Perceptions of Surveillance D Zhang, SC Boerman, H Hendriks, T Araujo, H Voorveld Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | 4 | 2023 |
| Advertising and privacy: an overview of past research and a research agenda SC Boerman, EG Smit International Journal of Advertising, 1-9, 2023 | 20 | 2023 |
| An Overview of How Eye Tracking Is Used in Communication Research N Bol, SC Boerman, JC Romano Bergstrom, S Kruikemeier Universal Access in Human-Computer Interaction. Methods, Techniques, and …, 2016 | 21 | 2016 |
| Appreciation and effects of sponsorship disclosure SC Boerman, EA Reijmersdal, PC Neijens Advances in Advertising Research (Vol. IV), 273-284, 2013 | 21 | 2013 |
| Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context SC Boerman, EG Smit, L van Meurs Advances in Advertising Research (Vol. 2), 295-310, 2011 | 28 | 2011 |
| Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults SC Boerman, CM Segijn Journal of Interactive Advertising 22 (2), 187-194, 2022 | 9 | 2022 |
| Brand placement in TV-programma's SC Boerman, EA van Reijmersdal, P Neijens Insights in Marketing Intelligence, 34-37, 2015 | | 2015 |
| Breaching the contract? Using social contract theory to explain individuals’ online behavior to safeguard privacy S Kruikemeier, SC Boerman, N Bol Media Psychology 23 (2), 269-292, 2020 | 61 | 2020 |
| Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos? SC Boerman, EA van Reijmersdal, E Rozendaal Media and Communication 11 (4), 140-150, 2023 | 2 | 2023 |
| Communicating with the eyes: A review of how eye tracking is used in communication research N Bol, S Kruikemeier, SC Boerman, JCR Bergstrom | | 2016 |
| Consumer responses to promoted tweets sent by brands and political parties SC Boerman, S Kruikemeier Computers in Human Behavior 65, 285–294, 2016 | 114 | 2016 |
| Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability HAM Voorveld, CS Meppelink, SC Boerman International Journal of Advertising, 1-27, 2023 | 5 | 2023 |
| Corrigendum to: Understanding the Effects of Personalization as a Privacy Calculus: Analyzing Self-Disclosure Across Health, News, and Commerce Contexts N Bol, T Dienlin, S Kruikemeier, M Sax, SC Boerman, J Strycharz, ... | | |
| Cosmetic procedure intention and normalization among young adults: Evidence (not) to worry? AM Hermans, SC Boerman, J Veldhuis, T Decates Journal of Plastic, Reconstructive & Aesthetic Surgery, 2022 | | 2022 |
Eva A. van ReijmersdalAssociate Professor of Persuasive CommunicationVerified email at uva.nl