Follow
V Srinivasan
V Srinivasan
Adams Distinguished Professor of Management, Emeritus
Verified email at stanford.edu - Homepage
Title
Cited by
Year
11. ESTIMATION TECHNIQUES FOR MACRO DIFFUSION MODELS
WP Putsis Jr, V Srinfvasan
New-product diffusion models 11, 2000
1202000
1984 WILLIAM O'DELL AWARD-WINNING ARTICLE
AD Shocker, V Srinivasan
A bibliography on conjoint analysis and related methodology in marketing research
PE Green, V Srinivasan
Wharton School, University of Pennsylvania, Marketing Department, 1987
71987
A conjoint-hazard model of the timing of buyers' upgrading to improved versions of high technology products
VS Srinivasan, SH Kim
Stanford University Graduate School of Business Research Paper, 2006
52006
A Conjoint‐Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High‐Technology Products*
SH Kim, V Srinivasan
Journal of Product Innovation Management 26 (3), 278-290, 2009
632009
A conjunctive-compensatory approach to the self-explication of multiattributed preferences
V Srinivasan
Graduate School of Business, Stanford University, 1985
31985
A conjunctive‐compensatory approach to the self‐explication of multiattributed preferences
V Srinivasan
Decision Sciences 19 (2), 295-305, 1988
3121988
A consumer preference approach to the planning of rural primary health-care facilities
BR Parker, V Srinivasan
Operations Research 24 (5), 991-1025, 1976
2901976
A consumer-based methodology for the identification of new product ideas
AD Shocker, V Srinivasan
Management Science 20 (6), 921-937, 1974
3841974
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
V Srinivasan, HA Weir
Journal of Marketing Research 25 (2), 145-156, 1988
391988
A general procedure for estimating consumer preference distributions
V Srinivasan
Journal of Marketing Research 12 (4), 377-389, 1975
271975
A hidden Markov model of customer relationship dynamics
O Netzer, JM Lattin, V Srinivasan
Marketing science 27 (2), 185-204, 2008
5342008
A hybrid algorithm for the one machine sequencing problem to minimize total tardiness
V Srinivasan
Naval Research Logistics Quarterly 18 (3), 317-327, 1971
1631971
A note on Sharpe's algorithm for minimizing the sum of absolute deviations in a simple regression problem
MR Rao, V Srinivasan
Management Science 19 (2), 222-225, 1972
171972
A relationship between market share elasticities and brand switching probabilities
RE Bucklin, GJ Russell, V Srinivasan
Journal of Marketing Research 35 (1), 99-113, 1998
1121998
A simultaneous approach to market segmentation and market structuring
R Grover, V Srinivasan
Journal of Marketing Research 24 (2), 139-153, 1987
5071987
A strict paired comparison linear programming approach to nonmetric conjoint analysis
V Srinivasan
Operations Research: Methods, Models, and Applications, 97-111, 1998
201998
A survey of recent IP lookup schemes
V Srinivasan, G Varghese
International Workshop on Protocols for High Speed Networks, 9-23, 1999
121999
A survey-based method for measuring and understanding brand equity and its extendibility
CS Park, V Srinivasan
Journal of marketing research 31 (2), 271-288, 1994
20831994
A theoretical comparison of the predictive power of the multiple regression and equal weighting procedures
V Srinivasan
Graduate School of Business, Stanford University, 1977
241977
The system can't perform the operation now. Try again later.
Articles 1–20