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Co-authors
- Veronica LiljanderHankenVerified email at hanken.fi
- Rajiv MehtaNew Jersey Institute of TechnologyVerified email at njit.edu
- Allard VAN RIELFull Professor of Marketing, Hasselt UniversityVerified email at uhasselt.be
- Kaj StorbackaProfessor, Hanken School of EconomicsVerified email at hanken.fi
- Maria HolmlundProfessor of Marketing, Hanken School of EconomicsVerified email at hanken.fi
- Maria SääksjärviAssociate Professor of Marketing, BIVerified email at bi.no
- Karen SpensHanken School of EconomicsVerified email at hanken.fi
- Janjaap SemeijnProfessor of Supply Chain Management, Maastricht UniversityVerified email at maastrichtuniversity.nl
- Rolph E. AndersonRoyal H. Gibson, Sr. Chair Professor Emeritus of Marketing, Drexel UniversityVerified email at drexel.edu
- Jan-Ake TornroosÅbo Akademi University, Prof. emeritus of international marketing, School of BusinessVerified email at abo.fi
- Imoh AntaiJönköping International Business School (JIBS)