| Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM) NC Bi, R Zhang, L Ha Journal of Research in Interactive Marketing 13 (1), 79-95, 2019 | 88 | 2019 |
| “I will buy what my ‘friend’recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions NC Bi, R Zhang Journal of Research in Interactive Marketing 17 (2), 157-175, 2022 | 86 | 2022 |
| Do zoom meetings really help? A comparative analysis of synchronous and asynchronous online learning during Covid‐19 pandemic R Zhang, NC Bi, T Mercado Journal of computer assisted learning 39 (1), 210-217, 2023 | 36 | 2023 |
| The audience and business of YouTube and online videos M Abuljadail, NC Bi, A Fisher, CY Joa, K Kim, X Wen, FR Zhang Rowman & Littlefield, 2018 | 31 | 2018 |
| Leadership style and success experience of Chinese women academic leaders in China, Taiwan and the United States L Ha, NC Bi, FR Zhang Asian women leadership, 11-27, 2019 | 17 | 2019 |
| The government’s public health crisis response strategies and online opinion leaders in China: A case study of the 2016 illegal expired vaccine scandal. B Chang, Z Ruonan, H Louisa China Media Research, 2017 | 14 | 2017 |
| From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products R Zhang, N Chang Bi, P Kodzi, A Goodwin, K Wasilewski, E McCurdy Journal of Cultural Marketing Strategy 5 (1), 36-48, 2020 | 12 | 2020 |
| How online usage of subscription‐based journalism and mass communication research journal articles predicts citations L Ha, W Jiang, C Bi, R Zhang, T Zhang, X Wen Learned Publishing 29 (3), 183-192, 2016 | 12 | 2016 |
| Do K-Pop Consumption and Direct Contact with Koreans Affect American Audiences' Perception on South Korea and Its Products? R Zhang, NC Bi Asian Communication Research 16 (1), 72-104, 2019 | 7 | 2019 |
| Motivation and positive effects of taking, viewing, and posting different types of selfies on social media. Z Ruonan, B Chang, H Louisa Selfies as a Mode of Social Media and Work Space Research., 2017 | 7* | 2017 |
| Electronic word-of-mouth and social media N Chang Bi, R Zhang The Emerald Handbook of Computer-Mediated Communication and Social Media, 37-50, 2022 | 6 | 2022 |
| HOW EFFECTIVE IS SYNCHRONOUS LEARNING DURING COVID-19 PANDEMIC: AN INVESTIGATION THROUGH COMMUNITY OF INQUIRY FRAMEWORK T Mercado, R Zhang Journal of Media Education 12 (4), 11-21, 2021 | 3 | 2021 |
| This brand is# cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing R Zhang, S Pruitt, N Chang Bi Journal of Digital & Social Media Marketing 11 (4), 349-361, 2024 | 2 | 2024 |
| Chatting with peers: Bridging motivations of internal social media use, online interaction, and organizational identification NC Bi, R Zhang China Media Research 17 (1), 98-120, 2021 | 2 | 2021 |
| “Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors R Zhang, T Mercado, NC Bi Journal of Research in Interactive Marketing, 2024 | 1 | 2024 |
| Attitude as Situational Motivation of Communicative Actions: Navigating US-China Trade Dispute through Situational Theory of Problem Solving R Zhang, NC Bi, P Chen Asian Communication Research 17 (2), 69-97, 2020 | 1 | 2020 |
| Interactive cue matters: The moderation role of situational factors in the effects of user comments on news sharing NC Bi, R Zhang, P Chen Communication and the Public, 20570473241256987, 2024 | | 2024 |
| Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior: Insights From Influencer Fan Data T Mercado, R Zhang Global Perspectives on Social Media Influencers and Strategic Business …, 2024 | | 2024 |
| Beyond Narcissism: Developing a Comprehensive Model of Motivations for Selfie-Taking and Selfie-Posting on Social Media R Zhang Bowling Green State University, 2019 | | 2019 |
Nicky Chang BiThe University of Nebraska at OmahaVerified email at unomaha.edu