| Brand activism and millennials: An empirical investigation into the perception of millennials towards brand activism AS Shetty, NB Venkataramaiah, K Anand Problems and perspectives in management 17 (4), 163, 2019 | 151 | 2019 |
| The rush for corporate rebranding in India: Rejuvenation with a rationale or irrational exuberance? AS Shetty IUP Journal of Business Strategy 8 (3), 2011 | 32 | 2011 |
| How to win back the disgruntled consumer? The omni-channel way AS Shetty, JR Kalghatgi Journal of Business and Retail Management Research (JBRMR) 12 (4), 2018 | 18 | 2018 |
| The battle of private and national brands: Strategies to win a losing battle against the private brands in India AS Shetty, S Manoharan IUP Journal of Business Strategy 9 (3), 32, 2012 | 15 | 2012 |
| “Revival of the Relics”: How to Find Gold in the Brand Cemetery? AS Shetty, AN Raghavendra, J Mathew Global Management Journal 6 (1-2), 12-21, 2014 | 13 | 2014 |
| SME’s Contribution to Inclusive Growth and Employment Opportunities in India K Ravindra Gowda, A Shivakanth Shetty Southern Economist 1, 9-12, 2010 | 7 | 2010 |
| Tanishq: Brand activism gone wrong? AS Shetty, K Anand, S Shree, Rachel Debby F Vision, 09722629221129727, 2023 | 5 | 2023 |
| ALL-TRANS-N-RETINYLIDENETRYPTAMINE SCHIFF BASE IN AOT REVERSE MICELLES: ANOVEL MODEL SYSTEM TO STUDY SECONDARY INTERACTIONS IN RHODOPSINS AS Shetty, N MAJUMDAR, RV Aruna, AK Singh Indian journal of chemistry. Sect. B: Organic chemistry, including medical …, 1993 | 5 | 1993 |
| Parle Products: The Journey of Budget Brand Toward Premiumization AS Shetty, K Anand, R AN Business Perspectives and Research 9 (1), 159-181, 2021 | 4 | 2021 |
| The Survival, Sustenance and Success of Technology Start-Ups: The Role of Human Resource Planning and Policy Development. P Sujlana, AS Shetty, J Mathew Global Management Journal 5, 2013 | 4 | 2013 |
| Old monk: the resurrection of a heritage brand AS Shetty, K Anand, D Chandra Business Perspectives and Research 8 (2), 324-331, 2020 | 3 | 2020 |
| Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis AS Shetty, BV Nagendra, S Jeevananda, GM Divakar Banks & bank systems, 137-146, 2019 | 2 | 2019 |
| From Trailblazing to Trailing: The Imperative of Reshaping Business Strategy for Infosys AS Shetty LETTER FROM THE EDITOR PETER ODRAKIEWICZ, 7, 2012 | 2 | 2012 |
| Impact of COVID-19 on the performance of Indian stock market: An empirical analysis KS Manu, AS Shetty Jindal Journal of Business Research 11 (2), 175-186, 2022 | 1 | 2022 |
| Patriotic advertising and millennials in India: an empirical investigation S Shetty, K Anand, AN Raghavendra, R Singaram, S Nanda Kishore University of Vavuniya, 2021 | 1 | 2021 |
| Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry AN Raghavendra, AS Shetty Problems and perspectives in management, 432-442, 2018 | 1 | 2018 |
| Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing? AS Shetty Indian Journal of Marketing, 2012 | 1 | 2012 |
| Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage? AS Shetty Indian Journal of Marketing, 2011 | 1 | 2011 |
| Ms. Kangana Ranaut: Brand Ambassador or Brand Destroyer? AS Shetty, K Anand, M Kapse, R Singaram, S Nandakishore SAGE Publications: SAGE Business Cases Originals, 2024 | | 2024 |
| Delineating the antiproliferative activity of dietary polyunsaturated fatty acids on human breast cancer cells R Acharya, SS Shetty, F Monteiro, AS Shetty Biomedicine 43 (6), 1685-1691, 2023 | | 2023 |
