Articles with public access mandates - George ChristodoulidesLearn more
Available somewhere: 12
Determinants of social media adoption by B2B organizations
NT Siamagka, G Christodoulides, N Michaelidou, A Valvi
Industrial Marketing Management 51, 89-99, 2015
Mandates: UK Economic and Social Research Council
Consumer-based brand equity measurement: lessons learned from an international study
G Christodoulides, JW Cadogan, C Veloutsou
International Marketing Review 32 (3/4), 307-328, 2015
Mandates: UK Economic and Social Research Council
Decoding the complexity of the consumer-based brand equity process
K Chatzipanagiotou, C Veloutsou, G Christodoulides
Journal of Business Research 69 (11), 5479-5486, 2016
Mandates: UK Economic and Social Research Council
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
C Veloutsou, G Christodoulides, L de Chernatony
Journal of Product & Brand Management 22 (3), 238-248, 2013
Mandates: UK Economic and Social Research Council
Managing the consumer-based brand equity process: A cross-cultural perspective
K Chatzipanagiotou, G Christodoulides, C Veloutsou
International Business Review 28 (2), 328-343, 2019
Mandates: UK Economic and Social Research Council
B2B service brand identity and brand performance: An empirical investigation in the UK’s B2B IT services sector
DA Coleman, L De Chernatony, G Christodoulides
European Journal of Marketing 49 (7/8), 1139-1162, 2015
Mandates: UK Economic and Social Research Council
New forms of luxury consumption in the sharing economy
G Christodoulides, N Athwal, A Boukis, RW Semaan
Journal of Business Research 137, 89-99, 2021
Mandates: UK Economic and Social Research Council
The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands
C Veloutsou, K Chatzipanagiotou, G Christodoulides
Journal of Business Research 111, 41-51, 2020
Mandates: UK Economic and Social Research Council
Charting research on international luxury marketing: where are we now and where should we go next?
C Veloutsou, G Christodoulides, F Guzmán
International Marketing Review 39 (2), 371-394, 2022
Mandates: UK Economic and Social Research Council
The impact of comparative affective states on online brand perceptions: a five-country study
NT Siamagka, G Christodoulides, N Michaelidou
International Marketing Review 32 (3/4), 438-454, 2015
Mandates: UK Economic and Social Research Council
What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing
A Boukis, G Christodoulides, RW Semaan, A Stathopoulou
Journal of Business Research 177, 114634, 2024
Mandates: UK Economic and Social Research Council
Avoiding the brand for me, us, or them? Consumer reactions to negative brand events
MHEE Gerrath, JJ Brakus, NT Siamagka, G Christodoulides
Journal of Business Research 156, 113533, 2023
Mandates: UK Economic and Social Research Council
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