| Review of a 40‐year debate in international advertising: practitioner and academician perspectives to thestandardization/adaptation issue M Agrawal International marketing review 12 (1), 26-48, 1995 | 442 | 1995 |
| The consumption culture and its critiques: A framework for analysis C Dröge, R Calantone, M Agrawal, R Mackoy Journal of Macromarketing 13 (2), 32-45, 1993 | 65 | 1993 |
| Enhancing Buddhist tourism in India: an exploratory study M Agrawal, H Choudhary, G Tripathi Worldwide Hospitality and Tourism Themes 2 (5), 477-493, 2010 | 58 | 2010 |
| Global competitiveness in the pharmaceutical industry: The effect of national regulatory, economic, and market factors M Agrawal CRC Press, 1999 | 42 | 1999 |
| What do the tourists want? The case of the Golden Temple, Amritsar G Tripathi, H Choudhary, M Agrawal Worldwide Hospitality and Tourism Themes 2 (5), 494-506, 2010 | 40 | 2010 |
| Warning labels: the role of expertise and perceived risk in pharmaceutical purchase behavior M Agrawal Health Marketing Quarterly 13 (2), 99-115, 1996 | 36 | 1996 |
| Surviving patent expiration: strategies for marketing pharmaceutical products M Agrawal, N Thakkar Journal of product & brand management 6 (5), 305-314, 1997 | 30 | 1997 |
| Competitiveness in the global pharmaceutical industry: the role of innovation M Agrawal, R Calantone, RW Nason Journal of Research in Pharmaceutical Economics 9, 5-32, 1998 | 8 | 1998 |
| OTC cold, cough and allergy products: more choice or more confusion? M Agrawal Journal of Hospital Marketing 13 (1), 79-86, 1999 | 6 | 1999 |
| Examining the applicability of market forecasting models to new pharmaceutical products M Agrawal, RJ Calantone Health Marketing Quarterly 13 (4), 17-31, 1996 | 5 | 1996 |
| New drug adoption models: a review and assessment of future needs M Agrawal, RJ Calantone Health Marketing Quarterly 12 (4), 93-111, 1995 | 5 | 1995 |
| The effect of national environment on global competitiveness: the case of the pharmaceutical industry M Agrawal Journal of Transnational Management Development 4 (2), 27-48, 1999 | 3 | 1999 |
| Need for cultural sensitivity in pharmacy practice: New York City pharmacy student perceptions M Agrawal, RB Sause Journal of Pharmacy Teaching 7 (1), 31-45, 1999 | 3 | 1999 |
| Serving multicultural patients: Community pharmacist perceptions M Agrawal Journal of Professional Services Marketing 20 (1), 63-80, 1999 | 2 | 1999 |
| Serving multi‐ethnic populations: measuring the cultural sensitivity of pharmacy interns in New York City M Agrawal, R Sause International Journal of Pharmacy Practice 6 (2), 83-90, 1998 | 2 | 1998 |
| Global competitive advantage in the ethical pharmaceutical industry: An empirical study. M Agrawal | 1 | 1996 |
| International Pharmaceutical Marketing: An Historical Perspective M Agrawal Proceedings of the Conference on Historical Analysis and Research in …, 1993 | 1 | 1993 |
| Global Competitiveness in the Pharmaceutical Industry: An Examination of the Factors M Agrawal Center for Global Education, St. John's University, 1997 | | 1997 |
| Anithistamine Therapy and Patient Perceptions: Implications for Marketing M Agrawal, P Goel Health Marketing Quarterly 13 (1), 51-61, 1996 | | 1996 |
| Book Review: Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces Masaaki Kotabe S Eroglu, M Agrawal Journal of International Marketing 1 (2), 107-110, 1993 | | 1993 |