Targeted advertising and consumer inference J Shin, J Yu Marketing Science 40 (5), 900-922, 2021 | 71 | 2021 |
The benefit of collective reputation Z Neeman, A Öry, J Yu The RAND Journal of Economics 50 (4), 787-821, 2019 | 25 | 2019 |
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House J Yu Marketing Science 40 (1), 147-167, 2021 | 23* | 2021 |
A model of product-portfolio design: guiding consumer search through brand positioning TT Ke, J Shin, J Yu Marketing Science (forthcoming), 2022 | 21* | 2022 |
Multidimensional Targeting and Consumer Response S Despotakis, J Yu Management Science (forthcoming), 2022 | 10 | 2022 |
Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out ZE Ning, J Shin, J Yu Available at SSRN 4239159, 2022 | 8 | 2022 |
A Model of Multi-dimensional Targeting S Despotakis, J Yu KAIST College of Business Working Paper Series, 2022 | | 2022 |
Targeted advertising as an implicit recommendation and personal data opt-out J YU, ZE NING, J SHIN INFORMS Marketing Science Conference, 2021 | | 2021 |