| The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value N Shaw, K Sergueeva International journal of information management 45, 44-55, 2019 | 569 | 2019 |
| Virtual reality and implications for destination marketing T Griffin, J Giberson, SHM Lee, D Guttentag, M Kandaurova, K Sergueeva, ... | 190 | 2017 |
| Assessing Google Cardboard virtual reality as a content delivery system in business classrooms SH Lee, K Sergueeva, M Catangui, M Kandaurova Journal of Education for Business 92 (4), 153-160, 2017 | 155 | 2017 |
| Understanding the barriers and factors associated with consumer adoption of wearable technology devices in managing personal health K Sergueeva, N Shaw, SH Lee Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2020 | 70 | 2020 |
| What do students think about group work in business education? An investigation into the benefits, challenges, and student-suggested solutions SH Lee, D Smith, K Sergueeva Journal of education for business 91 (7), 380-386, 2016 | 29 | 2016 |
| Convenient or useful? Consumer adoption of smartphones for mobile commerce N Shaw, K Sergueeva | 25 | 2016 |
| Improving healthcare with wearables: overcoming the barriers to adoption K Sergueeva, N Shaw HCI in Business, Government and Organizations. Interacting with Information …, 2017 | 20 | 2017 |
| Chewing increases consumers' thought-engagement during retail shopping SHM Lee, K Sergueeva Journal of Retailing and Consumer Services 35, 127-132, 2017 | 12 | 2017 |
| Creating a video documentary as a tool for reflection and assessment: capturing guerilla marketing in action SH Lee, KD Hoffman, SA Chowdhury, K Sergueeva Marketing Education Review 28 (2), 126-130, 2018 | 11 | 2018 |
| Pictures are worth a thousand words: Utilizing photographic narrative inquiry to identify retail atmospherics SHM Lee, K Sergueeva Journal for Advancement of Marketing Education 25, 8-14, 2017 | 8 | 2017 |
| Mobile shopping should be useful, convenient and fun! N Shaw, K Sergueeva HCI in Business, Government and Organizations. Supporting Business: 4th …, 2017 | 8 | 2017 |
| Wearable technology in hospitals: overcoming patient concerns about privacy K Sergueeva, N Shaw HCI in Business, Government, and Organizations: Information Systems: Third …, 2016 | 6 | 2016 |
| Online Shopping During COVID-19: A Comparison of USA and Canada N Shaw, B Eschenbrenner, K Sergueeva International Conference on Human-Computer Interaction, 510-525, 2022 | 1 | 2022 |
| Does the Gender of Your Siri Really Matter? the Impact of Voice Control Device Gender on Product Evaluation. K Sergueeva, C Wang ACR North American Advances, 2021 | | 2021 |
| US consumers’ intentions to use wearable technology devices in the context of healthcare K Sergueeva Toronto Metropolitan University, 0 | | |
Norman ShawAssociate Professor, Ryerson University, TorontoVerified email at ryerson.ca
