| The psychological effects of playing exergames: A systematic review S Lee, W Kim, T Park, W Peng Cyberpsychology, Behavior, and Social Networking 20 (9), 513-532, 2017 | 131 | 2017 |
| Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building C Lou, Q Xie, Y Feng, W Kim Journal of Product & Brand Management 28 (7), 773-786, 2019 | 129 | 2019 |
| Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook S Alhabash, N Almutairi, C Lou, W Kim Media Psychology 22 (2), 196-216, 2019 | 71 | 2019 |
| Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors S Alhabash, AR McAlister, W Kim, C Lou, C Cunningham, ET Quilliam, ... Journal of Interactive Advertising 16 (1), 44-58, 2016 | 47 | 2016 |
| Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content A Kononova, W Kim, E Joo, K Lynch International Journal of Advertising 39 (7), 1031-1058, 2020 | 25 | 2020 |
| Communicating to influence perceptions of social stigma: Implications for the use of signs by the homeless as a means of soliciting funds FJ Boster, RW Liu, T Poorisat, Y Cheng, W Kim, ND Salmon-Seidmann, ... American Behavioral Scientist 60 (11), 1293-1305, 2016 | 8 | 2016 |
| How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling L Luo, W Kim Global Media and China, 20594364231188353, 2023 | 6 | 2023 |
| The Suasory force of sticky messages: an application to the application of sunscreen FJ Boster, RW Liu, Y Cheng, W Kim, SJ Shaikh Communication Studies 69 (1), 4-22, 2018 | 6 | 2018 |
| 가상현실 콘서트에서의 HMD 사용이 관객의 콘서트 관람 경험과 재관람 의도에 미치는 영향: 몰입감과 실재감 의 순차적 매개효과를 중심으로 김원경， 정유미， 사영준， 오현정 광고학연구 33 (8), 53-77, 2022 | 3 | 2022 |
| Implicit discriminatory bias reflected in yelp reviews-a case study W Quan, Z Li, W Kim 2022 IEEE International Conference on Big Data (Big Data), 6799-6801, 2022 | 2 | 2022 |
| Shopping with AI: Consumers' perceived autonomy in the age of AI W Kim Human-Centered Artificial Intelligence, 157-171, 2022 | 2 | 2022 |
| The probability of seeing congruent vs. Incongruent advertisements in paginated online stories affects brand recognition memory and intentions to click on ads AG Kononova, E Joo, K Lynch, W Kim American Academy of Advertising. Conference. Proceedings (Online), 136, 2017 | 2 | 2017 |
| An Analysis of Celebratory Drinking and Related Facebook Activity on College Campuses. G Viken, W Kim, S Alhabash, S Smith Kentucky Conference on Health Communication, 2016 | 2 | 2016 |
| Psychophysiological responses to likes, shares, comments, and status updates on Facebook A Al-Riyami, N Almutairi, M Eisele, E Johnson, W Kim, C Lou, S Alhabash Psychophysiology 52, S47-S47, 2015 | 2 | 2015 |
| Understanding the impact of negative electronic word-of-mouth on consumer: the role of emotional intensity and tie-strength W Kim, NJ Rifon American Academy of Advertising. Conference. Proceedings (Online), 128, 2016 | 1 | 2016 |
| Factors leading to viral intention on exercise posts W Kim, T Park Social Computing and Social Media: 8th International Conference, SCSM 2016 …, 2016 | 1 | 2016 |
| Eeriness Unveiled: A Natural Language Processing Investigation of Co-Presented Human and Virtual Influencers on Instagram W Kim, W Quan Current Psychology, 2024 | | 2024 |
| Is Processing COVID-19 Information Effective for Wearing Masks? The Effect of Information Processing on Preventive Intention Y Ku, H Kim, W Kim, GY Noh International Journal of Communication 17, 21, 2023 | | 2023 |
| Understanding Pro-environmental Behaviors: Values and Theory of Planned Behavior. L Luo, W Kim International Association for Media and Communication Research, 2022 | | 2022 |
| Jack of All Trades, Master of None? A Study on Reviewer Credibility. W Kim International Communication Association, Conference, 2021 | | 2021 |
Chen LouAssociate Professor, Wee Kim Wee School of Communication and Information, Nanyang TechnologicalVerified email at ntu.edu.sg