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Co-authors
- Torsten BornemannProfessor of Marketing, Goethe University FrankfurtVerified email at wiwi.uni-frankfurt.de
- Martin KlarmannProfessor of Marketing, Karlsruhe Institute of Technology (KIT)Verified email at kit.edu
- Bryan A. LukasProfessor of Marketing, University of ManchesterVerified email at manchester.ac.uk
- Alexander BleierFrankfurt School of Finance & ManagementVerified email at fs.de
- Sebastian KrakowskiHouse of Innovation, Stockholm School of EconomicsVerified email at hhs.se
- Maarten J. GijsenbergFull Professor of Marketing Dynamics - University of Groningen - Faculty of Economics and BusinessVerified email at rug.nl
- Nico SchauerteProfessor of Technology & Innovation MarketingVerified email at vu.nl
- Claire Ingram BoguszAssociate Professor (docent), Uppsala UniversityVerified email at im.uu.se
- Simone WiesGoethe University FrankfurtVerified email at econ.uni-frankfurt.de