A model of sporting event tourism as economic development S Roche, DF Spake, M Joseph Sport, Business and Management: An International Journal 3 (2), 147-157, 2013 | 112 | 2013 |
Preparing academics to teach: Example of a structured method of preparing doctoral students in business programs to teach RL Bonner, CB Stone, S Mittal, W Phillips, RL Utecht Journal of Management Education 44 (4), 435-463, 2020 | 31 | 2020 |
Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions S Mittal, DH Silvera Journal of Consumer Behaviour 17 (1), e67-e77, 2018 | 25 | 2018 |
Makeup or mask: makeup’s effect on salesperson trustworthiness S Mittal, DH Silvera Journal of Consumer Marketing 37 (3), 271-277, 2020 | 19 | 2020 |
What a great deal… I need that! Updating need drives frugal consumers’ responses to deep discounts S Kapitan, S Mittal, JM Sundie, DJ Beal Journal of Business Research 134, 467-479, 2021 | 18 | 2021 |
Go big or go home: Risk seeking for experiential choices S Mittal, S Kapitan, DH Silvera Journal of Consumer Behaviour 18 (2), 97-108, 2019 | 14 | 2019 |
Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation S Mittal, J Sundie Journal of Marketing Management 33 (11-12), 1003-1034, 2017 | 12 | 2017 |
It grows on you: perceptions of sales/service personnel with facial hair S Mittal, DH Silvera Journal of Business Research 132, 604-613, 2021 | 11 | 2021 |
The aesthetics of brand name design: form, fit, fluency, and phonetics S Roche, LJ Shrum, TM Lowrey The Psychology of Design, 180-196, 2015 | 9 | 2015 |
Graduate College Selection and Its Impact on Branding: A German Perspective. M Joseph, S Roche, DE Bock, CM Albrecht Journal of Academic Administration in Higher Education 10 (2), 9-17, 2014 | 9 | 2014 |
The Generationally Relevant Case Method: An Alternative Approach to Case-Based Undergraduate Level Management Instruction. RL Bonner, AR Neely, AD Neely, S Mittal Journal of Strategic Management Education 14, 2018 | 5 | 2018 |
In the world of plastics: how thinking style influences preference for cosmetic surgery S Mittal, KR Warnell, DH Silvera Marketing Letters 32 (4), 425-439, 2021 | 3 | 2021 |
The tyranny of tests: Doing away with tests without selling your soul to grading hell S Mittal Marketing Education Review 29 (2), 136-141, 2019 | 2 | 2019 |
Taking a Gamble on Life: Consumer Risk Seeking For Experiences S Roche, S Kapitan, DH Silvera ACR North American Advances, 2014 | 2 | 2014 |
“The Full Package:” Student-Centered, Peer Reviewed Packaging Design Activity S Mittal Journal of Higher Education Theory and Practice 20 (10), 2020 | 1 | 2020 |
Happiness is in the mind of the experience holder: Predictors of attaching to and making experiential versus material purchases S Roche The University of Texas at San Antonio, 2015 | 1 | 2015 |
Too Good to Pass Up: Frugal Shoppers Splurge on Deep Discounts S Kapitan, S Roche, JM Sundie Society for Marketing Advances Proceedings, 295-296, 2016 | | 2016 |
My Purchase, my Refuge: Experiential Versus Material Attachment as Predicted by Gender And Loneliness S Roche, DH Silvera Advances in Consumer Research 43, 669-670, 2015 | | 2015 |
Risk Seeking For Experiential Purchases: Why Consumers Take a Gamble on Experiences But Play it Safe For Material Options S Roche, S Kapitan, DH Silvera Advances in Consumer Research 43, 2015 | | 2015 |
The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading S ROCHE, L SHRUM, T LOWREY Advances in Consumer Psychology, 2014 | | 2014 |