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Claudia Lizzette Gomez Borquez
Claudia Lizzette Gomez Borquez
Other namesBorquez, C. L. G.,, Claudia Gomez- Borquez, CL Gomez-Borquez
Tecnológico de Monterrey
Verified email at tec.mx - Homepage
Title
Cited by
Cited by
Year
Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda
CL Gomez‐Borquez, A Török, E Centeno‐Velázquez, E Malota
International Journal of Consumer Studies 48 (2), e13010, 2024
22024
Empowerment through femvertising-Evidence from Mexico and Hungary
A Török, CL Gomez-Borquez, E Centeno-Velázquez, E Malota
Feminist Media Studies, 1-18, 2023
22023
Mitigating Trendy Cheap Fast Fashion's Negative Impact
Y Yu, CL Gomez-Borquez, JL Zaichkowsky
Journal of Sustainable Marketing 4 (2), 128-148, 2023
22023
Femvertising para llegarle a las consumidoras y cerrar la brecha de equidad de género en América Latina
CG Borquez, H Fuentes
Compartir, 2021
2021
Systematic Literature Review of the Female Stereotypes in Advertising Within the Different Periods of Feminism: An Abstract
CLG Borquez, A Török, E Centeno, E Malota
Academy of Marketing Science Annual Conference-World Marketing Congress, 319-320, 2021
2021
Femvertising to Reach Women Consumers and Close the Gender Equality Gap in Latin America
CG Borquez, H Fuentes
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