Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda CL Gomez‐Borquez, A Török, E Centeno‐Velázquez, E Malota International Journal of Consumer Studies 48 (2), e13010, 2024 | 2 | 2024 |
Empowerment through femvertising-Evidence from Mexico and Hungary A Török, CL Gomez-Borquez, E Centeno-Velázquez, E Malota Feminist Media Studies, 1-18, 2023 | 2 | 2023 |
Mitigating Trendy Cheap Fast Fashion's Negative Impact Y Yu, CL Gomez-Borquez, JL Zaichkowsky Journal of Sustainable Marketing 4 (2), 128-148, 2023 | 2 | 2023 |
Femvertising para llegarle a las consumidoras y cerrar la brecha de equidad de género en América Latina CG Borquez, H Fuentes Compartir, 2021 | | 2021 |
Systematic Literature Review of the Female Stereotypes in Advertising Within the Different Periods of Feminism: An Abstract CLG Borquez, A Török, E Centeno, E Malota Academy of Marketing Science Annual Conference-World Marketing Congress, 319-320, 2021 | | 2021 |
Femvertising to Reach Women Consumers and Close the Gender Equality Gap in Latin America CG Borquez, H Fuentes | | |