Green marketing and advertising WY Ongkrutraksa The debate over corporate social responsibility, 365-378, 2007 | 41 | 2007 |
An analysis of kid YouTubers in Thailand. The case of minors as influencers for toys (Una aproximación a los niños Youtubers tailandeses. El caso de los menores como … E Martínez-Pastor, W Ongkrutraksa, R Vizcaíno-Laorga Revista Mediterránea de Comunicación/Mediterranean Journal of Communication …, 2020 | 15* | 2020 |
A content analysis of environmental advertising: Studies of Japanese, Thai, Chinese and American advertisements W Ongkrutraksa Asia Pacific advances in consumer research 5, 120-126, 2002 | 10 | 2002 |
Exploring Young Consumers’ Exposure, Attitude, and Behavioral Response to YouTube Video Game Streaming’s Product Placement W Ongkrutraksa International Journal of Electronic Commerce Studies 13 (3), 45-68, 2022 | 9 | 2022 |
International natural disaster communications: an exploratory study of signage for tsunami, earth quake and flood in Japan and Thailand W Ongkrutraksa ジャーナリズム & メディア: 新聞学研究所紀要 Journalism & Media, Nihon University …, 2015 | 8 | 2015 |
THAI YOUTH AND MARKETING COMMUNICATION IN GLOBALIZATION AGE V PATANAITTIKUL, W ONGKRUTRAKSA International Journal of Management Cases 13 (4), 53-60, 2011 | 5 | 2011 |
THE ANALYSIS OF CHILD YOUTUBERS’ VIDEOS IN THAILAND TO DEVELOP APPROPRIATE YOUTUBE ADVERTISING W Ongkrutraksa AU e-Journal of Interdisciplinary Research 6 (2), 34-41, 2021 | 4 | 2021 |
The Influences of Marketing Communications in YouTube on Behavior of Generation Z and Y Consumer W Ongkrutraksa Journal of Public Relations and Advertising 14 (1), 1-12, 2021 | 4 | 2021 |
YouTube Marketing Communications and Children: A Case Study of Thai Youtubers W Ongkrutraksa ISERD INTERNATIONAL CONFERENCE http://worldresearchlibrary.org/ppd_topics …, 2019 | 4 | 2019 |
Consumers' Motivation, Loyalty and Exposure to Integrated Marketing Communication of Garena Online Game P Okveja, W Ongkrutraksa International Conference on New Media Communication & Technology (INCT) 2019, 2019 | 4 | 2019 |
Environmental Communication in the Digital Age: A Study of Emotional Appeal Effects W Ongkrutraksa Retrieved March 15, 2011, 2003 | 4 | 2003 |
Environmental communication in the digital age: a study of emotional appeal effects W Ongkrutraksa Retrieved March 15, 2011, 2003 | 4 | 2003 |
Product Placement Approaches on YouTube: Impactful Tips from Influential YouTubers amid the Covid-19 Pandemic W Ongkrutraksa Communication and Media in Asia Pacific (CMAP) 5 (2), 15-24, 2022 | 3 | 2022 |
A Survey of Marketing Communications in Video Clips of Gamers on YouTube in Thailand W Ongkrutraksa Journal of Public Relations and Advertising 15 (1), 1-15, 2022 | 3 | 2022 |
The use of MOOC in a blended environment of international advertising and marketing communications course W Ongkrutraksa Journal of Rattana Bundit University 16 (1), 50-64, 2021 | 3 | 2021 |
The Relationship between Facebook users’ Motivation on Environmental Issues and Environmental Awareness LNB Tue, W Ongkrutraksa Journal of communication and management NIDA 5 (2), 18-34, 2019 | 3* | 2019 |
The symbology development for hazard communication in Thailand P Imsuwansakorn, W Ongkrutraksa International Proceedings of Economics Development and Research 57, 42, 2012 | 3 | 2012 |
People and environment: A quantitative analysis of attitudes and behavior toward media of urban green spaces W Ongkrutraksa International Journal of Environmental Science and Development 10 (Issue 10 …, 2019 | 2 | 2019 |
THE RELATIONSHIP BETWEEN CUSTOMER’S MEDIA EXPOSURE, BRAND PERCEPTION AND PURCHASE INTENTION R Viratthanant, W Ongkrutraksa Communication and Media in Asia Pacific (CMAP) 1 (1), 55-73, 2018 | 2 | 2018 |
The Use of Websites and Social Networks for Consumer Products in Thailand W Ongkrutraksa Proceedings of the American Society of Business and Behavioral Sciences …, 2010 | 2 | 2010 |