| ‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness? RF Mulcahy, AS Riedel Journal of Retailing and Consumer Services 54, 101613, 2020 | 62 | 2020 |
| Consumers experiencing vulnerability: a state of play in the literature A Riedel, D Messenger, D Fleischman, R Mulcahy Journal of Services Marketing 36 (2), 110-128, 2021 | 41 | 2021 |
| Am I intruding? Developing a conceptualisation of advertising intrusiveness AS Riedel, CS Weeks, AT Beatson Journal of Marketing Management 34 (9-10), 750-774, 2018 | 41 | 2018 |
| Does more sense make sense? An empirical test of high and low interactive retail technology A Riedel, RF Mulcahy Journal of Services Marketing 33 (3), 331-343, 2019 | 35 | 2019 |
| Increasing the independence of vulnerable consumers through social support A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford Journal of Services Marketing 34 (2), 223-237, 2020 | 30 | 2020 |
| Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery A Riedel, R Mulcahy, G Northey International Journal of Bank Marketing 40 (6), 1102-1132, 2022 | 27 | 2022 |
| How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements D Soneji, A Riedel, B Martin Journal of Strategic Marketing 23 (5), 457-468, 2015 | 26 | 2015 |
| Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford Heliyon 6 (2), 2020 | 13 | 2020 |
| The impact of gender and age on bullying role, self-harm and suicide: Evidence from a cohort study of Australian children K Ahmad, A Beatson, M Campbell, R Hashmi, BW Keating, R Mulcahy, ... PLoS one 18 (1), e0278446, 2023 | 11 | 2023 |
| “Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation RF Mulcahy, A Riedel Journal of Service Theory and Practice 32 (1), 5-29, 2022 | 10 | 2022 |
| I’ma believer! Believability of social media marketing R Mulcahy, A Riedel, A Beatson, B Keating, S Mathews International Journal of Information Management 75, 102730, 2024 | 9 | 2024 |
| Factors influencing the journey to work for young people with physical and/or neurological conditions A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford Disability and rehabilitation, 1-9, 2019 | 8 | 2019 |
| Inclusivity and diversity: A systematic review of strategies employed in the higher education marketing discipline AS Riedel, AT Beatson, U Gottlieb Journal of Marketing Education 45 (2), 123-140, 2023 | 6 | 2023 |
| Vulnerability on the frontline: systematic review and meta-analysis of frontline employee vulnerability A Riedel, A Beatson, A Worsteling, RF Mulcahy, BW Keating Journal of Service Management 34 (5), 867-895, 2023 | 5 | 2023 |
| I'd better say something! How empathy shapes bystander psychological reactance and intervention to online trolling of service organizations RF Mulcahy, A Riedel, BW Keating, A Beatson, M Campbell Journal of Service Management 34 (5), 1064-1087, 2023 | 5 | 2023 |
| Dealing with intrusive ads: a study of which functionalities help consumers feel agency AS Riedel, CS Weeks, AT Beatson International Journal of Advertising 43 (2), 361-387, 2024 | 4 | 2024 |
| Push notifications and news snacking: The impact of mobile news alert framing on reader engagement R Barnes, R Mulcahy, A Riedel new media & society, 14614448231196580, 2023 | 3 | 2023 |
| Communication channel efficiency across the early lifecycle stages of a brand AS Riedel, M Lawley, D Birch Journal of Strategic Marketing 31 (1), 254-266, 2023 | 3 | 2023 |
| Examining the effects of varying levels of consumer control over advertising intrusiveness on the advertising brand AS Riedel Queensland University of Technology, 2018 | 3 | 2018 |
| Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news RF Mulcahy, A Riedel, B Keating, A Beatson, K Letheren Journal of Service Theory and Practice 34 (1), 98-126, 2024 | 2 | 2024 |
Rory MulcahyUniversity of the Sunshine CoastVerified email at usc.edu.au