‪Dr. Vijay Kumar‬ - ‪Google Scholar‬

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Co-authors

Dr. Padma RaniManipal Institute of Communication,Manipal Academy of Higher Education,ManipalVerified email at manipal.edu

Dr. Vijay Kumar

Dr. Vijay Kumar

Assistant Professor, GITAM (Deemed to be University), Hyderabad Campus

Verified email at gitam.edu

Media Studies Advertisement Television Production Graphic Designing Public Relation


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Impact of Covid-19 pandemic on working culture: an exploratory research among information technology (IT) professionals in Bengaluru, Karnataka (India) MK Singh, V Kumar Journal of Xi’an University of Architecture & Technology 12 (5), 3176-3184, 2020	90	2020
Popular culture and product placement a study of bollywood blockbuster films V Kumar, P Rani Mass Communicator: International Journal of Communication Studies 12 (4), 4-13, 2019	2	2019
AN ANALYSIS OF PRODUCT PLACEMENT IN BOLLYWOOD BLOCKBUSTER FILMS V Kumar Asia Pacific Journal of Research 1 (LVIV), 126-140, 2018		2018
Tactical practices of product placement: Influence on the film viewers V Kumar, RB Kodali National Journal of Multidisciplinary Research and Development 3 (1), 173-178, 2018		2018
SYSTEMATIC LITERATURE REVIEW OF PRODUCT PLACEMENT IN FILMS V Kumar, P Rani, R N International Journal of Indian Economic Light (JIEL) 6 (1), 58-74, 2017		2017

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