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Co-authors
Hermann SimonHonorary Chairman, Simon-Kucher.com, ProfessorVerified email at simon-kucher.com
Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
Hermann SimonFounder & Honorary Chairman, Simon-Kucher & Partners, ProfessorVerified email at simon-kucher.com
Tim Oliver BrexendorfApl Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
Sonja KloseProfessor of Marketing, HWR BerlinVerified email at hwr-berlin.de
Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
Robert CiuchitaAssociate Professor, Hanken School of EconomicsVerified email at hanken.fi
Anna-Karina SchmitzAssistant Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
Sabine BenoitSingapore Management UniversityVerified email at smu.edu.sg