| Persuasive strategies in online health misinformation: a systematic review W Peng, S Lim, J Meng Information, Communication & Society 26 (11), 2131-2148, 2023 | 45 | 2023 |
| Artificial intelligence for health message generation: an empirical study using a large language model (LLM) and prompt engineering S Lim, R Schmälzle Frontiers in Communication 8, 1129082, 2023 | 27 | 2023 |
| The effect of source disclosure on evaluation of AI-generated messages S Lim, R Schmälzle Computers in Human Behavior: Artificial Humans 2 (1), 100058, 2024 | 8 | 2024 |
| Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm R Schmälzle, S Lim, HJ Cho, J Wu, G Bente Plos one 18 (11), e0291924, 2023 | 6 | 2023 |
| Artificial Intelligence for Health Message Generation: Theory, Method, and an Empirical Study Using Prompt Engineering S Lim, R Schmälzle arXiv preprint arXiv:2212.07507, 2022 | 2 | 2022 |
| Artificial social influence via human-embodied AI agent interaction in immersive virtual reality (VR): Effects of similarity-matching during health conversations S Lim, R Schmälzle, G Bente arXiv preprint arXiv:2406.05486, 2024 | 1 | 2024 |
| Converging crowds and tied twins: Audience brain responses to the same movie are consistent across continents and enhanced among twins. R Schmälzle, S Lim, J Wu, S Bezbaruah, SA Hussain Journal of Media Psychology: Theories, Methods, and Applications, 2024 | 1 | 2024 |
| Exploring the mechanisms of AI message generation: A chatbot development activity for students S Lim, R Schmälzle Communication Teacher 38 (1), 21-27, 2024 | 1 | 2024 |
| Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments S Lim, HJ Cho, M Jeon, X Cui, R Schmaelzle bioRxiv, 2024.08. 15.607684, 2024 | | 2024 |
| Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages HJ Cho, S Lim, MM Turner, G Bente, R Schmalzle bioRxiv, 2024.07. 19.604208, 2024 | | 2024 |
| The eyes have it: Inter-subject correlations of pupillary responses for audience response measurement in VR R Schmaelzle, J Wu, S Lim, G Bente bioRxiv, 2024.01. 22.576685, 2024 | | 2024 |
| The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments R Schmälzle, S Lim, HJ Cho, J Wu, G Bente bioRxiv, 2023.06. 03.543559, 2023 | | 2023 |
| Online Health [Mis] Information Processing and Evaluation Among Older Adults: Comparing “Misinformation Detectives” and “Misinformation Victims” W Peng, J Meng, S Lim, H Liu Available at SSRN 4725205, 0 | | |
Ralf Schmaelzle (SHMAL-ts-lee)Michigan State UniversityVerified email at msu.edu