| Consumer consideration of sponsor brands they do not remember: taking a wider look at the memorisation effects of sponsorship JL Herrmann, B Walliser, M Kacha International Journal of Advertising 30 (2), 259-281, 2011 | 100 | 2011 |
| “I support your team, support me in turn!”: The driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship … JL Herrmann, M Kacha, C Derbaix Journal of Business Research 69 (2), 604-612, 2016 | 79 | 2016 |
| Congruence and incongruence in thematic advertisement–medium combinations: Role of awareness, fluency, and persuasion knowledge CC Germelmann, JL Herrmann, M Kacha, PR Darke Journal of Advertising 49 (2), 141-164, 2020 | 63 | 2020 |
| Development and validation of an emic scale to measure ad-evoked nostalgia in France A Merchant, JB Ford, C Dianoux, JL Herrmann International Journal of Advertising 35 (4), 706-729, 2016 | 50 | 2016 |
| Implicit sponsorship effects for a prominent brand JL Herrmann, O Corneille, C Derbaix, M Kacha, B Walliser European Journal of Marketing 48 (3/4), 785-804, 2014 | 47 | 2014 |
| Science is about corroborating empirical evidence, even in academic business research journals BJ Babin, DJ Ortinau, JL Herrmann, C Lopez Journal of Business Research 126, 504-511, 2021 | 43 | 2021 |
| The effectiveness of brand placements: A meta-analytic synthesis BJ Babin, JL Herrmann, M Kacha, LA Babin International Journal of Research in Marketing 38 (4), 1017-1033, 2021 | 40 | 2021 |
| “From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging” Call for papers BJ Babin, CB Astrachan, IC Botero, JF Hair, R Prügl, JL Herrmann, ... Journal of family business strategy 3 (8), I-II, 2017 | 14 | 2017 |
| Comparative advertising: citing or not the leading brand and its price C Dianoux, JL Herrmann, H Zeitoun Journal of Consumer Marketing 30 (4), 345-354, 2013 | 14 | 2013 |
| Le marketing en PME manufacturières, les pratiques de quelques entreprises lorraines lors du développement du produit JL Herrmann, JL Herrmann, DT de Commercialisation Présentation au Congrès international francophone de la PME, Nancy-Metz, 1998 | 14 | 1998 |
| In-Store shopping behavior: A cross-cultural comparison in Italy, France and Poland D Vianelli, C Dianoux, T Domanski, JL Herrmann Market Entry and Operational Decision Making in East-West Business …, 2013 | 11 | 2013 |
| Le contrôle des effets du parrainage sur l’audience: l’intérêt des mesures implicites de restitution mémorielle JL Herrmann, B Walliser, M Kacha Décisions Marketing, 7-18, 2011 | 11 | 2011 |
| Gestion des effectifs et caractéristiques des petites et moyennes entreprises industrielles: vers quelles relations? M Bayad, JL Herrmann Revue internationale PME 4 (2), 5-41, 1991 | 10 | 1991 |
| Perception sans conscience de stimuli supraliminaux: revue critique et proposition d’un modèle intégrateur C Derbaix, JL Herrmann, M Kacha Recherche et Applications en Marketing (French Edition) 29 (2), 60-78, 2014 | 9 | 2014 |
| La théorie de l'assimilation-contraste peut elle contribuer à expliquer le fonctionnement des annonces comparatives C Dianoux, JL Herrmann, I Poncin, H Zeitoun, GFK Sofema Actes du XXIIe Congrès de l'Association Française de Marketing, Nantes, 2006 | 8 | 2006 |
| L'influence de la publicité comparative sur la mémorisation et les attitudes: expérimentation dans le contexte français C Dianoux, JL Herrmann Recherche et Applications en Marketing (French Edition) 16 (2), 33-50, 2001 | 8 | 2001 |
| Implementation of the marketing concept in small and medium size firms: proposal of a typology JL Herrmann, JD Perreault Research at the Marketing/Entrepreneurship Interface, 209-224, 2000 | 8 | 2000 |
| Problématique et méthodologies des généralisations empiriques: contribution à une réflexion critique JL Herrmann Faire de la recherche en marketing, 1999 | 7 | 1999 |
| La pubblicità comparativa in Europa: bilancio e prospettive C Dianoux, JL Herrmann Micro & macro marketing 10 (1), 143-170, 2001 | 6 | 2001 |
| La prise en compte de l'interaction sociale dans l'étude de l'influence publicitaire: les résultats d'une première expérimentation C Dianoux, JL HERRMANN Congrès International de l'Association Française de Marketing, 683-693, 2003 | 5 | 2003 |
