Strategic brand concept-image management CW Park, BJ Jaworski, DJ Maclnnis The Journal of Marketing, 135-145, 1986 | 4643 | 1986 |
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands M Thomson, DJ MacInnis, CW Park Journal of consumer psychology 15 (1), 77-91, 2005 | 4272 | 2005 |
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers C Whan Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci Journal of Marketing 74 (6), 1-17, 2010 | 3222 | 2010 |
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis JR Bettman, CW Park Journal of consumer research, 234-248, 1980 | 2657 | 1980 |
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency C Whan Park, S Milberg, R Lawson Journal of Consumer Research 18 (2), 185-193, 1991 | 2307 | 1991 |
Familiarity and its impact on consumer decision biases and heuristics CW Park, VP Lessig Journal of consumer research, 223-231, 1981 | 1743 | 1981 |
The effects of brand extensions on market share and advertising efficiency DC Smith, CW Park Journal of Marketing Research, 296-313, 1992 | 1474 | 1992 |
Students and housewives: Differences in susceptibility to reference group influence CW Park, VP Lessig Journal of consumer Research, 102-110, 1977 | 1456 | 1977 |
Consumer response to television commercials: The impact of involvement and background music on brand attitude formation CW Park, SM Young Journal of marketing research, 11-24, 1986 | 1455 | 1986 |
Cross-functional product development teams, creativity, and the innovativeness of new consumer products R Sethi, DC Smith, CW Park Journal of Marketing Research 38 (1), 73-85, 2001 | 1422 | 2001 |
Cross-functional product development teams and the innovativeness of new consumer products R Sethi, DC Smith, CW Park Marketing Science Institute, 2001 | 1422* | 2001 |
Consumer knowledge assessment CW Park, DL Mothersbaugh, L Feick Journal of consumer research, 71-82, 1994 | 1353 | 1994 |
Composite branding alliances: An investigation of extension and feedback effects CW Park, SY Jun, AD Shocker Journal of Marketing Research, 453-466, 1996 | 1224 | 1996 |
Composite branding alliances: an investigation of extension and feedback effects CW Park, SY Jun, AD Shocker | 1224 | 1995 |
The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping CW Park, ES Iyer, DC Smith Journal of Consumer Research, 422-433, 1989 | 1023 | 1989 |
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads DJ MacInnis, CW Park Journal of consumer Research, 161-173, 1991 | 880 | 1991 |
Beyond attitudes: Attachment and consumer behavior CW Park, DJ MacInnis, JR Priester Seoul National Journal 12 (2), 3-36, 2006 | 638 | 2006 |
A theory of involvement in consumer behavior: Problems and issues CW Park, B Mittal Research in consumer behavior 1 (3), 201-32, 1985 | 610 | 1985 |
Attachment–aversion (AA) model of customer–brand relationships CW Park, AB Eisingerich, JW Park Journal of Consumer Psychology 23 (2), 229-248, 2013 | 585 | 2013 |
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions A Fedorikhin, CW Park, M Thomson Journal of Consumer Psychology 18 (4), 281-291, 2008 | 564 | 2008 |