| Consumer resistance to innovation—a behavioral reasoning perspective MC Claudy, R Garcia, A O’Driscoll Journal of the Academy of Marketing Science 43 (3), 528-544, 2015 | 653 | 2015 |
| Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory MC Claudy, M Peterson, A O'Driscoll Journal of Macromarketing 33, 273-287, 2013 | 494 | 2013 |
| Going above and beyond: how sustainability culture and entrepreneurial orientation drive social sustainability supply chain practice adoption D Marshall, L McCarthy, P McGrath, M Claudy Supply chain management: an international journal 20 (4), 434-454, 2015 | 394 | 2015 |
| The diffusion of microgeneration technologies–assessing the influence of perceived product characteristics on home owners' willingness to pay MC Claudy, C Michelsen, A O’Driscoll Energy Policy 39 (3), 1459-1469, 2011 | 274 | 2011 |
| The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success M Claudy, M Peterson, M Pagell Journal of Product Innovation Management 33 (S1), 71-85, 2016 | 166 | 2016 |
| Consumer awareness in the adoption of microgeneration technologies: An empirical investigation in the Republic of Ireland MC Claudy, MR Michelsen, CO‟ Driscoll, A., & Mullen Renewable and Sustainable Energy Reviews 14 (7), 2154-2160, 2010 | 138 | 2010 |
| Understanding the Underutilization of Urban Bicycle Commuting: A Behavioral Reasoning Perspective. M Claudy, M Peterson Journal of Public Policy & Marketing 33 (2), 173-187, 2014 | 121 | 2014 |
| Piggy in the middle: How direct customer power affects first-tier suppliers’ adoption of socially responsible procurement practices and performance D Marshall, L McCarthy, M Claudy, P McGrath Journal of business ethics 154, 1081-1102, 2019 | 111 | 2019 |
| How trust and emotions influence policy acceptance: The case of the Irish water charges. C Rodriguez-Sanchez, G Schuitema, M Claudy, FM Sancho-Esper British Journal of Social Psychology, 2018 | 55 | 2018 |
| The role of brand in overcoming consumer resistance to autonomous vehicles R Casidy, M Claudy, S Heidenreich, E Camurdan Psychology & Marketing 38 (7), 1101-1121, 2021 | 30 | 2021 |
| Beyond economics: a behavioural approach to energy efficiency in domestic buildings M Claudy, A O'Driscoll Euro-Asian Journal of Sustainable Energy Development Policy 1, 27-40, 2008 | 30 | 2008 |
| Are sugar-sweetened beverage taxes effective? Reviewing the evidence through a marketing systems lens M Claudy, G Doyle, L Marriott, N Campbell, G O’Malley Journal of Public Policy & Marketing 40 (3), 403-418, 2021 | 21 | 2021 |
| Artificial intelligence can’t be charmed: The effects of impartiality on laypeople’s algorithmic preferences MC Claudy, K Aquino, M Graso Frontiers in Psychology 13, 898027, 2022 | 17 | 2022 |
| The gift of data: industry-led food reformulation and the obesity crisis in Europe N Campbell, S Browne, M Claudy, M Mialon, S Hercberg, ... Journal of Public Policy & Marketing 40 (3), 389-402, 2021 | 15 | 2021 |
| Reckless spreader or blameless victim? How vaccination status affects responses to COVID-19 patients MC Claudy, S Vijayakumar, N Campbell Social Science & Medicine 305, 115089, 2022 | 14 | 2022 |
| Home owners’ attitudes, perceptions and willingness to pay for microgeneration technologies M Claudy, A O'Driscoll, A Duffy Technological University Dublin, 2010 | 14 | 2010 |
| Housing market fundamentals, housing quality and energy consumption: Evidence from Germany M Claudy, C Michelsen The Energy Journal 37 (4), 25-44, 2016 | 10 | 2016 |
| Sustainability Orientation as a Driver of Innovation within Firms SG Dacko, M Claudy, R Garcia, SJS Wilner XXIV ISPIM Conference Proceedings, 1, 2013 | 10 | 2013 |
| Sustainability: Understanding consumer behavior in a circular economy. M Claudy, M Peterson American Psychological Association, 2022 | 8 | 2022 |
| Ultra-processed food: the tragedy of the biological commons N Campbell, S Browne, M Claudy, K Reilly, FM Finucane International Journal of Health Policy and Management 12, 2023 | 4 | 2023 |
Mark PetersonUniversity of WyomingVerified email at uwyo.edu
