The effects of loyalty programs on customer lifetime duration and share of wallet L Meyer-Waarden Journal of retailing 83 (2), 223-236, 2007 | 636 | 2007 |
The influence of loyalty programme membership on customer purchase behaviour L Meyer‐Waarden European Journal of marketing 42 (1/2), 87-114, 2008 | 389 | 2008 |
Grocery retail loyalty program effects: self-selection or purchase behavior change? L Meyer-Waarden, C Benavent Journal of the Academy of Marketing Science 37, 345-358, 2009 | 250 | 2009 |
The impact of loyalty programmes on repeat purchase behaviour L Meyer-Waarden, C Benavent Journal of marketing management 22 (1-2), 61-88, 2006 | 226 | 2006 |
Three decades of research on loyalty programs: A literature review and future research agenda Y Chen, T Mandler, L Meyer-Waarden Journal of Business Research 124, 179-197, 2021 | 206 | 2021 |
Big data and firm performance: The roles of market-directed capabilities and business strategy S Suoniemi, L Meyer-Waarden, A Munzel, AR Zablah, D Straub Information & Management 57 (7), 103365, 2020 | 170 | 2020 |
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA J Dawes, L Meyer-Waarden, C Driesener Journal of Business Research 68 (2), 425-432, 2015 | 161 | 2015 |
Effects of loyalty program rewards on store loyalty L Meyer-Waarden Journal of Retailing and Consumer Services 24, 22-32, 2015 | 154 | 2015 |
“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles L Meyer-Waarden, J Cloarec Technovation 109, 102348, 2022 | 122 | 2022 |
The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty L Meyer‐Waarden, C Benavent, H Castéran International Journal of Retail & Distribution Management 41 (3), 201-225, 2013 | 121 | 2013 |
The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and … E Attié, L Meyer-Waarden Technological Forecasting and Social Change 176, 121485, 2022 | 88 | 2022 |
It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012 | 86 | 2012 |
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty L Meyer-Waarden Journal of Services Marketing 27 (3), 183-194, 2013 | 83 | 2013 |
How service quality influences customer acceptance and usage of chatbots? L Meyer-Waarden, G Pavone, T Poocharoentou, P Prayatsup, M Ratinaud, ... SMR-Journal of Service Management Research 4 (1), 35-51, 2020 | 80 | 2020 |
The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites A Munzel, L Meyer-Waarden, JP Galan Technological Forecasting and Social Change 130, 14-27, 2018 | 79 | 2018 |
The personalization–privacy paradox at the nexus of social exchange and construal level theories J Cloarec, L Meyer‐Waarden, A Munzel Psychology & Marketing 39 (3), 647-661, 2022 | 65 | 2022 |
Brand loyalty evolution and the impact of category characteristics G Casteran, P Chrysochou, L Meyer-Waarden Marketing Letters 30, 57-73, 2019 | 59 | 2019 |
Analysis of the efficiency of loyalty programs C Benavent, D Crié, L Meyer-Waarden The 3rd AFM French-German Conference about retailing and distribution in …, 2000 | 54 | 2000 |
Getting by or getting ahead on social networking sites? The role of social capital in happiness and well-being A Munzel, JP Galan, L Meyer-Waarden International Journal of Electronic Commerce 22 (2), 232-257, 2018 | 50 | 2018 |
La fidélisation client: Stratégies, pratiques et efficacité des outils du marketing traditionnel L Meyer-Waarden Vuibert, 2004 | 50 | 2004 |