| Dispositional optimism and recovery from coronary artery bypass surgery: the beneficial effects on physical and psychological well-being. MF Scheier, KA Matthews, JF Owens, GJ Magovern, RC Lefebvre, ... Journal of personality and social psychology 57 (6), 1024, 1989 | 1841 | 1989 |
| Mobile health technology evaluation: the mHealth evidence workshop S Kumar, WJ Nilsen, A Abernethy, A Atienza, K Patrick, M Pavel, WT Riley, ... American journal of preventive medicine 45 (2), 228-236, 2013 | 1174 | 2013 |
| Social marketing and public health intervention RC Lefebvre, JA Flora Thornton, BC och Kreps, GL (red.) Perspectives on Health Communication …, 1993 | 1113* | 1993 |
| Social marketing and public health intervention R Craig Lefebvre, JA Flora Health education quarterly 15 (3), 299-315, 1988 | 1113 | 1988 |
| Using the stages of change model to increase the adoption of physical activity among community participants BH Marcus, SW Banspach, RC Lefebvre, JS Rossi, RA Carleton, ... American journal of health promotion 6 (6), 424-429, 1992 | 818 | 1992 |
| An integrative model for social marketing RC Lefebvre Journal of Social Marketing 1 (1), 54-72, 2011 | 536 | 2011 |
| Social marketing and social change: Strategies and tools for improving health, well-being, and the environment RC Lefebvre John Wiley & Sons, 2013 | 434 | 2013 |
| Development of a definition of postacute sequelae of SARS-CoV-2 infection T Thaweethai, SE Jolley, EW Karlson, EB Levitan, B Levy, GA McComsey, ... Jama 329 (22), 1934-1946, 2023 | 410 | 2023 |
| Transformative social marketing: co‐creating the social marketing discipline and brand RC Lefebvre Journal of Social Marketing, 2012 | 313 | 2012 |
| Theory and delivery of health programming in the community: the Pawtucket Heart Health Program RC Lefebvre, TM Lasater, RA Carleton, G Peterson Preventive medicine 16 (1), 80-95, 1987 | 269 | 1987 |
| The new technology: the consumer as participant rather than target audience RC Lefebvre Social Marketing Quarterly 13 (3), 31-42, 2007 | 188 | 2007 |
| Digital social networks and health RC Lefebvre, AS Bornkessel Circulation 127 (17), 1829-1836, 2013 | 150 | 2013 |
| Social marketing RC Lefebvre, L Rochlin Health behavior and health education: Theory, research, and practice 2, 384-402, 1997 | 148* | 1997 |
| The Pawtucket Heart Health Program: I. An experiment in population-based disease prevention. RA Carleton, TM Lasater, A Assaf, RC Lefebvre, SM McKinlay Rhode Island medical journal 70 (12), 533-538, 1987 | 134 | 1987 |
| Obama's wired campaign: Lessons for public health communication LC Abroms, R Craig Lefebvre Journal of health communication 14 (5), 415-423, 2009 | 126 | 2009 |
| Strategic questions for consumer-based health communications. SM Sutton, GI Balch, RC Lefebvre Public Health Reports 110 (6), 725, 1995 | 122 | 1995 |
| Information-seeking about health in a community sample of adults: correlates and associations with other health-related practices W Rakowski, AR Assaf, RC Lefebvre, TM Lasater, M Niknian, RA Carleton Health Education Quarterly 17 (4), 379-393, 1990 | 116 | 1990 |
| Social marketing: the state of play and brokering the way forward R Gordon, R Russell-Bennett, RC Lefebvre Journal of Marketing Management 32 (11-12), 1059-1082, 2016 | 105 | 2016 |
| Navigating the central tensions in research on at-risk consumers: challenges and opportunities C Pechmann, ES Moore, AR Andreasen, PM Connell, D Freeman, ... Journal of Public Policy & Marketing 30 (1), 23-30, 2011 | 100 | 2011 |
| The HEALing (Helping to End Addiction Long-term SM) Communities Study: Protocol for a cluster randomized trial at the community level to reduce opioid overdose deaths through … SL Walsh, N El-Bassel, RD Jackson, JH Samet, M Aggarwal, AP Aldridge, ... Drug and Alcohol Dependence 217, 108335, 2020 | 88 | 2020 |
