| Predictors of social television viewing: How perceived program, media, and audience characteristics affect social engagement with television programming M Guo, SM Chan-Olmsted Journal of Broadcasting & Electronic Media 59 (2), 240-258, 2015 | 102 | 2015 |
| How television viewers use social media to engage with programming: The social engagement scale development and validation M Guo Journal of Broadcasting & Electronic Media 62 (2), 195-214, 2018 | 42 | 2018 |
| Like, comment, or share? Exploring the effects of local television news Facebook posts on news engagement M Guo, FS Sun Journal of Broadcasting & Electronic Media 64 (5), 736-755, 2020 | 40 | 2020 |
| Social television viewing with second screen platforms: Antecedents and consequences M Guo Media and Communication 7 (1), 139-152, 2019 | 35 | 2019 |
| Relationship marketing in an online social media context: Newspaper versus television brand websites comparison M Guo Journal of Media Business Studies 11 (4), 1-26, 2014 | 29 | 2014 |
| Strategic bundling of telecommunications services: Triple-play strategies in the cable TV and telephone industries SM Chan-Olmsted, M Guo Journal of Media Business Studies 8 (2), 63-81, 2011 | 24 | 2011 |
| The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription M Guo International Journal on Media Management 24 (2), 6586, 2022 | 16 | 2022 |
| Local news on Facebook: How Television broadcasters use Facebook to enhance social media news engagement M Guo, FS Sun Journalism Practice 18 (5), 1100-1118, 2024 | 14 | 2024 |
| Marketing and branding in online social media environments: Examining social media adoption by the top 100 global brands M Guo Books. Google. Com, 161-180, 2012 | 12 | 2012 |
| Second screening: Measuring second screen user behavior in a social television viewing environment M Guo International journal on media management 22 (2), 97-116, 2020 | 10 | 2020 |
| Double Vision: An Eye-Tracking Analysis of Visual Attention Between Television and Second Screens M Guo, M Holmes Digital Technology and the Future of Broadcasting, 31-44, 2015 | 4 | 2015 |
| An Eye-Tracking Analysis of Visual Attention Between Television and Second Screens M Guo, M Holmes Digital Technology and the Future of Broadcasting: Global Perspectives 31, 2015 | 2 | 2015 |
| Social Media Competitive Analysis and Text Mining: A Facebook Case Study in a Local Television Market M Guo Journal of Media Management and Entrepreneurship (JMME) 3 (1), 29-45, 2021 | 1 | 2021 |
| An Analytics Framework for Analyzing Social Network News FS Sun, M Guo 2023 International Conference on Computational Science and Computational …, 2023 | | 2023 |
| Local Television News on Instagram: Exploring the Effects of News Values and Post Features on Audience Engagement M Guo, FS Sun International Journal on Media Management, 2023 | | 2023 |
| Integrating Digital Analytics across the Journalism and Mass Communication Curricula: Metrics, Tools, and Service Learning M Guo The Golden Age of Data, 70-87, 2019 | | 2019 |
| The impact of ownership, regulation issues and technology adoption on the introduction of digital terrestrial television: Comparison of the United States and Mainland China M Guo University of North Texas, 2007 | | 2007 |
Sylvia Chan-OlmstedUniversity of FloridaVerified email at jou.ufl.edu