| It is in the game: Dimensions of esports online spectator motivation and development of a scale TY Qian, JJ Wang, JJ Zhang, LZ Lu European Sport Management Quarterly 20 (4), 458-479, 2020 | 176 | 2020 |
| Beyond the game: Dimensions of esports online spectator demand TY Qian, JJ Zhang, JJ Wang, J Hulland Communication & Sport 8 (6), 825-851, 2020 | 151 | 2020 |
| Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon. H Huang, LL Mao, J Wang, JJ Zhang International Journal of Sports Marketing & Sponsorship 16 (4), 2015 | 97 | 2015 |
| Introduction JJ Zhang, RH Huang, JJ Wang Sport Business in Leading Economies, 1-26, 2017 | 79* | 2017 |
| Fulfilling the Basic Psychological Needs of Esports Fans: A Self-Determination Theory Approach TY Qian, JJ Wang, JJ Zhang, J Hulland Communication & Sport, 2167479520943875, 2020 | 73 | 2020 |
| Influence of curriculum quality and educational service quality on student experiences: A case study in sport management programs J Zhang, J Wang, SD Min, KK Chen, H Huang Journal of Hospitality, Leisure, Sport & Tourism Education 18, 81-91, 2016 | 63 | 2016 |
| Fans' attention to, involvement in, and satisfaction with professional soccer in China B Gong, ND Pifer, JJ Wang, M Kim, M Kim, TY Qian, JJ Zhang Social Behavior and Personality: an international journal 43 (10), 1667-1682, 2015 | 46 | 2015 |
| Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach TY Qian, JJ Wang, JJ Zhang International Journal of Sport Communication 13 (4), 621-642, 2020 | 41 | 2020 |
| The development of NBA in China: a glocalization perspective L Zhou, JJ Wang, X Chen, C Lei, JJ Zhang, X Meng International Journal of Sports Marketing and Sponsorship, 2017 | 41 | 2017 |
| Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications B Mastromartino, JJ Wang, DW Suggs, CR Hollenbeck, JJ Zhang Communication & Sport, 2167479520956370, 2020 | 34 | 2020 |
| Developing a fanbase in niche sport markets: an examination of nhl fandom and social sustainability in the sunbelt B Mastromartino, TY Qian, JJ Wang, JJ Zhang Sustainability 12 (3), 1115, 2020 | 30 | 2020 |
| When the future of Chinese soccer is at stake TY Qian, JJ Wang, WW Chou, E Kim, JJ Zhang, B Gong International Journal of Sports Marketing and Sponsorship, 2017 | 25 | 2017 |
| Self-expression through sport participation: exploring participant desired self-image JJ Wang, DL Wann, Z Lu, JJ Zhang European Sport Management Quarterly 18 (5), 583-606, 2018 | 24 | 2018 |
| Self-Branding through NFL Team Fanship: Fans' Desired Self-Image and Its Implications for Branding Practices. JJ Wang, JR Braunstein-Minkove, TA Baker, B Li, JJ Zhang Sport Marketing Quarterly 29 (1), 2020 | 22 | 2020 |
| Promoting brand-event personality fit as a communication strategy to build sponsors’ brand equity JJ Wang, JJ Zhang, KK Byon, TA Baker, ZL Lu International Journal of Sport Communication 9 (3), 294-320, 2016 | 20 | 2016 |
| Community-sport service provision, participant satisfaction, and participation L Zhou, JJ Wang, X Chen, B Cianfrone, ND Pifer International Journal of Sports Marketing and Sponsorship, 2019 | 14 | 2019 |
| Reversing the tide of sport globalization from west to east? Examining consumer demand for table tennis clubs in the US Y Zhang, M Kim, JJ Wang, B Pitts International Journal of Sports Marketing and Sponsorship, 2018 | 12 | 2018 |
| Sport business in leading economies JJ Zhang, RH Huang, J Nauright Emerald Publishing Limited, 2017 | 12 | 2017 |
| Does Star Power Boost Soccer Match Attendance? Empirical Evidence from the Chinese Soccer League B Li, Y Liu, JJ Wang, OKM Scott, S Stokowski International Journal of Sport Finance 14 (2), 97-109, 2019 | 10 | 2019 |
| New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services M Xu, B Li, OKM Scott, JJ Wang International Journal of Sports Marketing and Sponsorship 24 (4), 682-699, 2023 | 9 | 2023 |
