| Nonconscious goals and consumer choice TL Chartrand, J Huber, B Shiv, RJ Tanner Journal of consumer research 35 (2), 189-201, 2008 | 576 | 2008 |
| Of chameleons and consumption: The impact of mimicry on choice and preferences RJ Tanner, R Ferraro, TL Chartrand, JR Bettman, RV Baaren Journal of Consumer Research 34 (6), 754-766, 2008 | 352 | 2008 |
| Conservative when crowded: Social crowding and consumer choice A Maeng, RJ Tanner, D Soman Journal of Marketing Research 50 (6), 739-752, 2013 | 182 | 2013 |
| Turning to space: Social density, social class, and the value of things in stores TC O’Guinn, RJ Tanner, A Maeng Journal of Consumer Research 42 (2), 196-213, 2015 | 153 | 2015 |
| Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior RJ Tanner, KA Carlson Journal of Consumer Research 35 (5), 810-822, 2009 | 120 | 2009 |
| Information distortion in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-254, 2007 | 112 | 2007 |
| A tiger and a president: Imperceptible celebrity facial cues influence trust and preference RJ Tanner, A Maeng Journal of Consumer Research 39 (4), 769-783, 2012 | 80 | 2012 |
| Construing in a crowd: The effects of social crowding on mental construal A Maeng, RJ Tanner Journal of Experimental Social Psychology 49 (6), 1084-1088, 2013 | 56 | 2013 |
| Catching nonconscious goals in the act of decision making KA Carlson, RJ Tanner, MG Meloy, JE Russo Organizational Behavior and Human Decision Processes 123 (1), 65-76, 2014 | 39 | 2014 |
| Synergy or interference: The effect of product placement on commercial break audience decline DA Schweidel, NZ Foutz, RJ Tanner Marketing Science 33 (6), 763-780, 2014 | 36 | 2014 |
| Precommitment bias in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-54, 2007 | 15 | 2007 |
| The one-away effect: The pursuit of mere completion B Ruan, E Polman, RJ Tanner Journal of Consumer Research 50 (5), 945-961, 2024 | 6 | 2024 |
| Grip not to slip: How haptic roughness leads to psychological ownership B Ruan, J Peck, R Tanner, L Wang Advances in Consumer Research 44, 225, 2016 | 2 | 2016 |
| Beyond the Negative Consequences of Crowding: New Psychological Processes and Behavioral Outcomes Y Ding Advances in Consumer Research 45, 243-247, 2017 | 1 | 2017 |
| The Competing Goal Strikes Back: Volitional Fulfillment of Nonconscious Goals Enables Opposing Goals to Rebound R Tanner, J Laran, KE Min, T Chartrand ACR North American Advances, 2011 | 1 | 2011 |
| Correction to Lehman, Taylor, Kiefe, and Seeman (2009) EJ Strahan, SJ Spencer, MP Zanna, RJ Tanner, R Ferraro, TL Chartrand, ... Social Psychology 38, 556-568, 0 | 1 | |
| Identities without Products: When the Preference for Self-Linked Products Weakens L Weiss, RJ Tanner Journal of Consumer Research, ucae038, 2024 | | 2024 |
| Mere and Near Completion B Ruan, E Polman, R Tanner ACR North American Advances, 2018 | | 2018 |
| The Influence of Social Crowing on Creativity A Maeng, RJ Tanner, K Wu ACR North American Advances, 2017 | | 2017 |
| Increasing Incentive Effectiveness by Linking the Incentive to a Source the Consumer Paid Into ZY Lu, R Tanner, K Carlson Advances in Consumer Research 45, 756-757, 2017 | | 2017 |
Tanya L. ChartrandDuke UniversityVerified email at duke.edu
