| Determinants of store brand choice: a behavioral analysis G Baltas Journal of product & brand management 6 (5), 315-324, 1997 | 667 | 1997 |
| Organisational innovation in SMEs: The importance of strategic orientation and competitive structure H Salavou, G Baltas, S and Lioukas European Journal of Marketing 38 (8/10), 1091-1112, 2004 | 569 | 2004 |
| Consumer characteristics and demand for store brands G Baltas, PC Argouslidis International journal of retail & distribution management 35 (5), 328-341, 2007 | 401 | 2007 |
| Car sharing adoption intention in urban areas: What are the key sociodemographic drivers? M Prieto, G Baltas, V Stan Transportation Research Part A: Policy and Practice 101, 218-227, 2017 | 300 | 2017 |
| Determinants of internet advertising effectiveness: an empirical study G Baltas International Journal of Market Research 45 (4), 1-9, 2003 | 289 | 2003 |
| Random utility models in marketing research: a survey G Baltas, P Doyle Journal of Business Research 51 (2), 115-125, 2001 | 249 | 2001 |
| Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector G Baltas, P Papastathopoulou International Journal of Retail & Distribution Management 31 (10), 498-507, 2003 | 220 | 2003 |
| Nutrition labelling: issues and policies G Baltas European journal of marketing 35 (5/6), 708-721, 2001 | 220 | 2001 |
| A combined segmentation and demand model for store brands G Baltas European Journal of Marketing 37 (10), 1499-1513, 2003 | 194 | 2003 |
| The role of customer factors in multiple store patronage: A cost–benefit approach G Baltas, PC Argouslidis, D Skarmeas Journal of Retailing 86 (1), 37-50, 2010 | 157 | 2010 |
| Editorial UM Fayyad Data mining and Knowledge discovery 1 (1), 5, 1997 | 122 | 1997 |
| Does variety seeking vary between hedonic and utilitarian products? The role of attribute type G Baltas, F Kokkinaki, A Loukopoulou Journal of Consumer Behaviour 16 (6), e1-e12, 2017 | 121 | 2017 |
| Relationship value: Drivers and outcomes in international marketing channels D Skarmeas, A Zeriti, G Baltas Journal of international marketing 24 (1), 22-40, 2016 | 116 | 2016 |
| An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice G Baltas, C Saridakis Transportation Research Part A: Policy and Practice 54, 92-110, 2013 | 100 | 2013 |
| A model of consumer choice for national vs private label brands G Baltas, P Doyle, P Dyson Journal of the Operational Research Society 48 (10), 988-995, 1997 | 99 | 1997 |
| An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics G Baltas, P Doyle Journal of the Operational Research Society 49 (8), 790-798, 1998 | 89 | 1998 |
| Measuring brand equity in the car market: a hedonic price analysis G Baltas, C Saridakis Journal of the Operational Research Society 61 (2), 284-293, 2010 | 85 | 2010 |
| Web site characteristics and business performance: Some evidence from international business‐to‐business organizations DA Karayanni, GA Baltas Marketing Intelligence & Planning 21 (2), 105-114, 2003 | 76 | 2003 |
| Motivation recipes for brand‐related social media use: A Boolean—fsQCA approach C Saridakis, G Baltas, P Oghazi, M Hultman Psychology & Marketing 33 (12), 1062-1070, 2016 | 74 | 2016 |
| The effects of nutrition information on consumer choice G Baltas Journal of Advertising Research 41 (2), 57-63, 2001 | 71 | 2001 |
Charalampos SaridakisAssociate Professor of Marketing, Athens University of Economics & BusinessVerified email at aueb.gr