Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets ME Hambrick, JM Simmons, GP Greenhalgh, TC Greenwell International Journal of Sport Communication 3 (4), 454-471, 2010 | 657 | 2010 |
Assessing the influence of the physical sports facility on customer satisfaction within the context of the service experience TC Greenwell, JS Fink, DL Pastore Sport Management Review 5 (2), 129-148, 2002 | 575 | 2002 |
An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans S Kim, TC Greenwell, DPS Andrew, J Lee, DF Mahony Sport Marketing Quarterly 17 (2), 109, 2008 | 249 | 2008 |
Perceptions of the service experience: Using demographic and psychographic variables to identify customer segments. TC Greenwell, JS Fink, DL Pastore Sport marketing quarterly 11 (4), 2002 | 210 | 2002 |
An analysis of spectator motives and media consumption behaviour in an individual combat sport: Cross-national differences between American and South Korean mixed martial arts fans S Kim, DPS Andrew, TC Greenwell International Journal of Sports Marketing and Sponsorship 10 (2), 53-66, 2009 | 119 | 2009 |
The Relationship Between Spectator Motivations and Media and Merchandise Consumption at a Professional Mixed Martial Arts Event. DPS Andrew, S Kim, N O'Neal, TC Greenwell, JD James Sport Marketing Quarterly 18 (4), 2009 | 114 | 2009 |
Do international student-athletes view the purpose of sport differently than United States student-athletes at NCAA division I universities? N Popp, MA Hums, TC Greenwell Journal of Issues in Intercollegiate Athletics 2 (1), 7, 2009 | 108 | 2009 |
Managing sport events TC Greenwell, LA Danzey-Bussell, DJ Shonk Human Kinetics, 2024 | 107 | 2024 |
Using the critical incident technique to understand critical aspects of the minor league spectator's experience. TC Greenwell, J Lee, D Naeger Sport Marketing Quarterly 16 (4), 2007 | 87 | 2007 |
Spectator support: Examining the attributes that differentiate niche from mainstream sport GP Greenhalgh, JM Simmons, ME Hambrick, TC Greenwell Sport Marketing Quarterly 20 (1), 41, 2011 | 83 | 2011 |
Examining Similarities and Differences in Consumer Motivation for Playing and Watching Soccer. S Tokuyama, TC Greenwell Sport Marketing Quarterly 20 (3), 2011 | 78 | 2011 |
What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives. G Greenhalgh, TC Greenwell Sport Marketing Quarterly 22 (2), 2013 | 71 | 2013 |
The measurement of sport fan exploratory curiosity SH Park, DF Mahony, TC Greenwell Journal of sport management 24 (4), 434-455, 2010 | 67 | 2010 |
Effects of service quality, perceived value, and consumer satisfaction on behavioral intentions in virtual golf C Choi, TC Greenwell, K Lee Journal of Physical Education and Sport 18 (3), 1459-1468, 2018 | 64 | 2018 |
Forty years of BIRGing: New perspectives on Cialdini’s seminal studies JA Jensen, BA Turner, J James, C McEvoy, C Seifried, E Delia, ... Journal of Sport Management 30 (2), 149-161, 2016 | 61 | 2016 |
Service fairness in spectator sport: the importance of voice and choice on customer satisfaction TC Greenwell, E Brownlee, JS Jordan, N Popp Faculty/Researcher Works, 2008 | 55 | 2008 |
Professional niche sports sponsorship: An investigation of sponsorship selection criteria GP Greenhalgh, TC Greenwell International Journal of Sports Marketing and Sponsorship 14 (2), 2-19, 2013 | 49 | 2013 |
A comparative analysis of cultural value orientations for understanding sport fan motivations D Han, DF Mahony, TC Greenwell International Journal of Sports Marketing and Sponsorship 17 (3), 260-276, 2016 | 46 | 2016 |
Predicting Women's Division I Sports Attendance: An Analysis of Institutional Characteristics. DE Shackelford, TC Greenwell Sport Marketing Quarterly 14 (3), 2005 | 46 | 2005 |
Consumer attitudes of deception and the legality of ambush marketing practices AM Moorman, TC Greenwell J. Legal Aspects Sport 15, 183, 2005 | 46 | 2005 |