How Does the Comforting Process Work? An Empirical Test of an Appraisal-Based Model of Comforting SM Jones, JG Wirtz Human Communication Research 32 (3), 217-243, 2006 | 242 | 2006 |
A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs and social media: Implications for theory and practice JG Wirtz, T Zimbres Journal of Public Relations Research 30 (1-2), 5-34, 2018 | 165 | 2018 |
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta-analytic review JG Wirtz, JV Sparks, T Zimbres International Journal of Advertising 37 (2), 168-198, 2018 | 157 | 2018 |
“Sad monkey see, monkey do:” Nonverbal matching in emotional support encounters SM Jones, JG Wirtz Communication Studies 58 (1), 71-86, 2007 | 65 | 2007 |
The effects of narrative and message framing on engagement and eating intention among a sample of adult Hispanics JG Wirtz, S Kulpavaropas Journal of Nutrition Education and Behavior 46 (1), 396-400, 2014 | 37 | 2014 |
Driving under the influence (of stress): Evidence of a regional increase in impaired driving and traffic fatalities after the September 11 terrorist attacks JC Su, AGTT Tran, JG Wirtz, RA Langteau, AJ Rothman Psychological science 20 (1), 59-65, 2009 | 33 | 2009 |
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages JG Wirtz, S Sar, S Ghuge Health Marketing Quarterly 32, 180-196, 2015 | 27 | 2015 |
How does the comforting process work SM Jones, JG Wirtz An empirical test of, 2006 | 25 | 2006 |
Talking with us or at us: How U.S. religious denominations use organizational websites to communicate with their constituents JG Wirtz, P Ngondo, P Poe Journal of Religion and Media 12, 165-180, 2013 | 23 | 2013 |
An analysis of the website strategies of top fee-generating U.S.-based public relations agencies JG Wirtz, P Ngondo Public Relations Journal 7 (1), 2013 | 23 | 2013 |
Does it matter if I feel sorry or sorry for you? Testing the roles of empathy and sympathy as mechanisms driving viewer response to a dramatic ad JG Wirtz, S Sar, B Duff Communication Research Reports 33 (2), 111-118, 2016 | 16 | 2016 |
Looking back; looking forward: A systematic review of 20 years of research and commentary published by Journal of Advertising Education JG Wirtz, J Hayes, Y Shan Journal of Advertising Education 20 (1-2), 8-21, 2016 | 7 | 2016 |
Does it matter who's at risk? Testing message framing and narrative as moderators of the effects of self-referencing on obesity prevention messages targeting Hispanic adults … JG Wirtz Health Marketing Quarterly 37 (1), 2020 | 6 | 2020 |
Testing direct and indirect effects of identity, media use, cognitions, and conversations on self-reported physical activity among a sample of Hispanic adults JG Wirtz, Z Wang, S Kulpavaropas Health Communication 32 (3), 298-309, 2017 | 6 | 2017 |
Selling or selling out? A content analysis of children’s snack packages and implications for advertising practitioners and educators JG Wirtz, R Ahn, G Song, Z Wang Association for Education in Journalism & Mass Communication, 2013 | 4* | 2013 |
A systematic review of the contribution of public relations theory and practice to health campaigns JG Wirtz, L Gardner, P Ngondo 14th Annual International Public Relations Research Conference, 957-975, 2011 | 2 | 2011 |
Is it good for me or good for somebody else? A test of the effect of message framing and self-referencing on message engagement, attitude toward the ad and behavioral intention JG Wirtz, T Zimbres American Academy of Advertising. Conference. Proceedings (Online), 91, 2015 | 1 | 2015 |
Why should I care? Using narrative ads to increase viewer involvement and intention to support a child abuse prevention campaign JG Wirtz, S Sar, G Anghelcev American Academy of Advertising. Conference. Proceedings (Online), 37, 2014 | 1 | 2014 |
The role of mood and personal relevance on the persuasive impact of gain and loss frames in advertising messages about a vaccine against alcohol addiction S Ghuge, S Sar, JG Wirtz, L Rodriguez American Academy of Advertising. Conference. Proceedings (Online), 6, 2011 | 1 | 2011 |
A virtual space for all: How religious organizations use websites to meet the spiritual and informational needs of believers, seekers, and skeptics JG Wirtz, DW Ross Religion online: How digital technology is changing the way we worship and …, 2019 | | 2019 |