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Co-authors
- David BoushProfessor of Marketing, University of OregonVerified email at uoregon.edu
- Lynn KahleProfessor of Marketing, University of OregonVerified email at uoregon.edu
- Hua ChangTowson UniversityVerified email at towson.edu
- Moon J. LeePublic Relations, Syracuse UniversityVerified email at syr.edu
- Ann KronrodAssociate Professor of Marketing, University of MassachusettsVerified email at uml.edu
- Robert MadrigalCalifornia State University, ChicoVerified email at csuchico.edu
- Scott A. WrightAssociate Professor of Marketing, Providence CollegeVerified email at providence.edu
- Jessie M. Quintero JohnsonAssociate Professor, Emerson CollegeVerified email at emerson.edu
- Raymond LiuProfessor of Marketing, University of Massachusetts BostonVerified email at umb.edu
- Tracy Rank-ChristmanUniversity of Wisconsin-MilwaukeeVerified email at uwm.edu
- Kent GraysonKellogg School of ManagementVerified email at kellogg.northwestern.edu