An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation C Vallaster, S Von Wallpach Journal of Business Research 66 (9), 1505-1515, 2013 | 420 | 2013 |
Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages O Koll, S Von Wallpach, M Kreuzer Psychology & Marketing 27 (6), 584-602, 2010 | 240 | 2010 |
Performing identities: Processes of brand and stakeholder identity co-construction S Von Wallpach, A Hemetsberger, P Espersen Journal of Business Research 70, 443-452, 2017 | 150 | 2017 |
Co-creating stakeholder and brand identities: Introduction to the special section S Von Wallpach, B Voyer, M Kastanakis, H Mühlbacher Journal of Business Research 70, 395-398, 2017 | 119 | 2017 |
Conceptualizing unconventional luxury TU Thomsen, J Holmqvist, S von Wallpach, A Hemetsberger, RW Belk Journal of Business Research 116, 441-445, 2020 | 118 | 2020 |
My little luxury’: a consumer-centred, experiential view M Bauer, S von Wallpach, A Hemetsberger Marketing Journal of Research and Management 1 (11), 57-67, 2011 | 98 | 2011 |
Moments of luxury–A qualitative account of the experiential essence of luxury S von Wallpach, A Hemetsberger, TU Thomsen, RW Belk Journal of Business Research 116, 491-502, 2020 | 92 | 2020 |
How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study S Zenker, S von Wallpach, E Braun, C Vallaster Tourism Management 71, 197-212, 2019 | 90 | 2019 |
'Because I'm Worth It'-Luxury and the Construction of Consumers' Selves. A Hemetsberger, S Von Wallpach, M Bauer Advances in consumer research 40, 2012 | 86 | 2012 |
Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle M Leban, TU Thomsen, S von Wallpach, BG Voyer Journal of Business Ethics 169 (2), 225-239, 2021 | 83 | 2021 |
Intended brand associations: Do they really drive consumer response? O Koll, S von Wallpach Journal of Business Research 67 (7), 1501-1507, 2014 | 81 | 2014 |
Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors S Von Wallpach, M Kreuzer Journal of Business Research 66 (9), 1325-1331, 2013 | 78 | 2013 |
One brand perception? Or many? The heterogeneity of intra‐brand knowledge O Koll, S von Wallpach Journal of Product & Brand Management 18 (5), 338-345, 2009 | 77 | 2009 |
The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany) C Vallaster, S Von Wallpach, S Zenker Cities 80, 53-60, 2018 | 66 | 2018 |
Brand management: Unveiling the delusion of control S Wider, S von Wallpach, H Mühlbacher European Management Journal 36 (3), 301-305, 2018 | 60 | 2018 |
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations M Prince, A Yaprak, M Cleveland, MAP Davies, A Josiassen, ... International Marketing Review 37 (6), 1013-1049, 2020 | 58 | 2020 |
Home in the re-making: Immigrants' transcultural experiencing of home M Kreuzer, H Mühlbacher, S von Wallpach Journal of Business Research 91, 334-341, 2018 | 46 | 2018 |
Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach C Vallaster, S Von Wallpach Nonprofit and Voluntary Sector Quarterly 47 (5), 984-1006, 2018 | 41 | 2018 |
Chapter 8 Enacted internal branding: Theory, practice, and an experiential learning case study of an Austrian B2B company S Von Wallpach, AG Woodside Business-To-Business Brand Management: Theory, Research and Executivecase …, 2009 | 25 | 2009 |
Making a difference: Thoughts on management scholarship from the editorial team M Kastanakis, S Robinson, Y Tsalavoutas, M Fernando, C Jonczyk, ... European Management Journal 37 (3), 245-250, 2019 | 21 | 2019 |