| Brands Taking a Stand: Authentic Brand Activism or Woke Washing? J Vredenburg, S Kapitan, A Spry, JA Kemper Journal of Public Policy & Marketing 39 (4), 444-460, 2020 | 745 | 2020 |
| What do we mean by sustainability marketing? JA Kemper, PW Ballantine Journal of Marketing Management 35 (3-4), 277-309, 2019 | 318 | 2019 |
| Complaining practices on social media in tourism: A value co-creation and co-destruction perspective R Dolan, Y Seo, J Kemper Tourism Management 73, 35-45, 2019 | 300 | 2019 |
| Prosumers in times of crisis: definition, archetypes and implications B Lang, R Dolan, J Kemper, G Northey Journal of Service Management 32 (2), 176-189, 2020 | 132 | 2020 |
| Motivations, barriers, and strategies for meat reduction at different family lifecycle stages JA Kemper Appetite 150, 104644, 2020 | 129 | 2020 |
| Marketing and sustainability: Business as usual or changing worldviews? JA Kemper, CM Hall, PW Ballantine Sustainability 11 (3), 780, 2019 | 101 | 2019 |
| Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste F Septianto, JA Kemper, G Northey Journal of Cleaner Production 258, 120591, 2020 | 100 | 2020 |
| No future, no kids–no kids, no future? An exploration of motivations to remain childfree in times of climate change S Helm, JA Kemper, SK White Population and Environment 43, 108-129, 2021 | 86 | 2021 |
| Young adults' experiences with flexitarianism: The 4Cs JA Kemper, SK White Appetite 160, 105073, 2021 | 84 | 2021 |
| What's your beef with meat substitutes? Exploring barriers and facilitators for meat substitutes in omnivores, vegetarians, and vegans E Kerslake, JA Kemper, D Conroy Appetite 170, 105864, 2022 | 74 | 2022 |
| The role of imagery in promoting organic food F Septianto, J Kemper, W Paramita Journal of Business Research 101, 104-115, 2019 | 70 | 2019 |
| Socio-technical transitions and institutional change: Addressing obesity through macro-social marketing JA Kemper, PW Ballantine Journal of Macromarketing 37 (4), 381-392, 2017 | 70 | 2017 |
| Upstream social marketing strategy AM Kennedy, JA Kemper, AG Parsons Journal of Social Marketing 8 (3), 258-279, 2018 | 68 | 2018 |
| How to grow the sharing economy? Create Prosumers! B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann Australasian marketing journal 28 (3), 58-66, 2020 | 64 | 2020 |
| Woke washing: What happens when marketing communications don't match corporate practice J Vredenburg, S Kapitan, A Spry, J Kemper The Conversation, 2018 | 59 | 2018 |
| Combining the ‘why’ and ‘how’ of teaching sustainability: The case of the business school academics JA Kemper, PW Ballantine, CM Hall Environmental Education Research, 1-24, 2019 | 54 | 2019 |
| Alternative paradigms for sustainability: A relational worldview AM Kennedy, C McGouran, JA Kemper European Journal of Marketing 54 (5), 825-85, 2020 | 47 | 2020 |
| Effects of brand variants on smokers’ choice behaviours and risk perceptions J Hoek, P Gendall, C Eckert, J Kemper, J Louviere Tobacco control 25 (2), 160-165, 2016 | 43 | 2016 |
| Why do consumers become providers? Self-determination in the sharing economy B Lang, J Kemper, R Dolan, G Northey Journal of Service Theory and Practice 32 (2), 132-155, 2022 | 36 | 2022 |
| Targeting the structural environment at multiple social levels for systemic change JA Kemper, PW Ballantine Journal of Social Marketing, 2020 | 34 | 2020 |
Jessica VredenburgSenior Lecturer in Marketing, Auckland University of TechnologyVerified email at aut.ac.nz