Power and the tweet: How viral messaging conveys political advantage K Crow, AS Galande, M Chylinski, F Mathmann Journal of Public Policy & Marketing 40 (4), 505-520, 2021 | 15 | 2021 |
You are lying! How misinformation accusations spread on Twitter AS Galande, F Mathmann, C Ariza-Rojas, B Torgler, J Garbas Internet Research 33 (5), 1907-1927, 2023 | 2 | 2023 |
Applying Phrase-Level Text Analysis to Measure Brand-Related Information Disclosure: An Abstract Q Tang, S Raithel, A Mafael, AS Galande Academy of Marketing Science Annual Conference-World Marketing Congress, 193-194, 2021 | | 2021 |
Disclosure of Brand-Related Information and Firm Value: An Abstract Q Tang, S Raithel, A Mafael, AS Galande Academy of Marketing Science Annual Conference-World Marketing Congress, 189-190, 2021 | | 2021 |
An Analysis of Firm Related Communications using a Marketing Lens AS Galande Indian School of Business, 2018 | | 2018 |
Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach A Galande, P Satyavageeswaran, S Voleti Indian School of Business, 2016 | | 2016 |
Brand Marketing Effectiveness, Brand Positioning Gaps and Brand Outcomes: An Empirical Investigation AS Galande, S Voleti, SS Singh | | |
Inferring Firm Performance through Analytics in Latent Strategy Spaces AS Galande, P Satyavageeswaran, S Voleti | | |