| Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions S Madhavaram, V Badrinarayanan, RE McDonald Journal of advertising 34 (4), 69-80, 2005 | 681 | 2005 |
| The influence of brand trust and brand identification on brand evangelism E P. Becerra, V Badrinarayanan Journal of Product & Brand Management 22 (5/6), 371-383, 2013 | 602 | 2013 |
| Enhancing customer-needs–driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence DB Arnett, V Badrinarayanan Journal of Personal Selling & Sales Management 25 (4), 329-343, 2005 | 235 | 2005 |
| Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram Journal of the Academy of Marketing Science 40, 539-557, 2012 | 212 | 2012 |
| A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs) VA Badrinarayanan, JJ Sierra, KM Martin Journal of Business Research 68 (5), 1045-1052, 2015 | 185 | 2015 |
| Effective virtual new product development teams: an integrated framework V Badrinarayanan, DB Arnett Journal of Business & Industrial Marketing 23 (4), 242-248, 2008 | 178 | 2008 |
| Workplace spirituality and the selling organization: A conceptual framework and research propositions V Badrinarayanan, S Madhavaram Journal of Personal Selling & Sales Management 28 (4), 421-434, 2008 | 154 | 2008 |
| Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers’ brands V Badrinarayanan, DA Laverie Journal of Personal Selling & Sales Management 31 (2), 123-140, 2011 | 139 | 2011 |
| Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers V Badrinarayanan, EP Becerra, S Madhavaram Journal of retailing and consumer services 21 (6), 1013-1020, 2014 | 115 | 2014 |
| Shoppers’ attachment with retail stores: Antecedents and impact on patronage intentions V Badrinarayanan, EP Becerra Journal of Retailing and Consumer Services 50, 371-378, 2019 | 106 | 2019 |
| Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators V Badrinarayanan, I Ramachandran, S Madhavaram Journal of Personal Selling & Sales Management 39 (1), 23-41, 2019 | 95 | 2019 |
| Determinants and outcomes of online brand tribalism: Exploring communities of massively multiplayer online role playing games (MMORPGs) VA Badrinarayanan, JJ Sierra, HA Taute Psychology & Marketing 31 (10), 853-870, 2014 | 94 | 2014 |
| Mirroring the boss: Ethical leadership, emulation intentions, and salesperson performance V Badrinarayanan, I Ramachandran, S Madhavaram Journal of Business Ethics 159, 897-912, 2019 | 84 | 2019 |
| Brand resonance in franchising relationships: A franchisee-based perspective V Badrinarayanan, T Suh, KM Kim Journal of business research 69 (10), 3943-3950, 2016 | 78 | 2016 |
| Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem JJ Sierra, VA Badrinarayanan, HA Taute Computers in Human Behavior 55, 626-632, 2016 | 65 | 2016 |
| Global virtual sales teams (GVSTS): A conceptual framework of the influence of intellectual and social capital on effectiveness V Badrinarayanan, S Madhavaram, E Granot Journal of Personal Selling & Sales Management 31 (3), 311-324, 2011 | 58 | 2011 |
| The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises M Moradi, V Badrinarayanan Journal of Business Research 124, 286-298, 2021 | 57 | 2021 |
| The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital OS Itani, V Badrinarayanan, D Rangarajan European Journal of Marketing 57 (3), 683-717, 2023 | 50 | 2023 |
| Relationship marketing strategy: an operant resource perspective S Madhavaram, E Granot, V Badrinarayanan Journal of Business & Industrial Marketing 29 (4), 275-283, 2014 | 46 | 2014 |
| Enabling and leveraging ambidexterity: influence of strategic orientations and knowledge stock I Ramachandran, CA Lengnick-Hall, V Badrinarayanan Journal of Knowledge Management 23 (6), 1136-1156, 2019 | 44 | 2019 |
Sreedhar MadhavaramAlumni and United Supermarkets Professor of Marketing, Texas Tech UniversityVerified email at ttu.edu
