| Multilevel psychic distance and its impact on SME internationalization A Safari, S Chetty International Business Review 28 (4), 754-765, 2019 | 56 | 2019 |
| Digitalization and international online sales: Antecedents of purchase intent C Lindh, E Rovira Nordman, S Melén Hånell, A Safari, A Hadjikhani Journal of International Consumer Marketing 32 (4), 324-335, 2020 | 51 | 2020 |
| Alleviating uncertainty through trust: A narrative approach to consumers' foreign online purchasing behaviour A Safari, P Thilenius Journal of customer behaviour 12 (2-3), 211-226, 2013 | 45 | 2013 |
| Customers’ international online trust-Insights from focus group interviews A Safari Journal of Theoretical and Applied Electronic Commerce Research 7 (2), 59-72, 2012 | 43 | 2012 |
| The impact of psychic distance on consumers’ behaviour in international online purchasing A Safari, P Thilenius, A Hadjikhani Journal of International Consumer Marketing 25 (4), 234-249, 2013 | 30 | 2013 |
| Consumer foreign online purchasing: Uncertainty in the consumer-retailer relationship A Safari Department of Business Studies, 2014 | 24 | 2014 |
| Transactional or relational exchange theory in B2C marketing: An agenda for a different type of relational exchange theory A Safari, G Albaum Journal of customer behaviour 18 (2), 87-100, 2019 | 23 | 2019 |
| The impact of types of trust in the public sector–a case study approach L Höglund, M Mårtensson, A Safari International Journal of Public Sector Management 32 (3), 247-263, 2019 | 20 | 2019 |
| Does a web site's country of origin impact equally on young and adult consumers? A Hadjikhani, A Safari, P Thilenius Young Consumers 12 (3), 229-242, 2011 | 20 | 2011 |
| Expectations and the performance of governance functions between a board, management and other stakeholders: the case of Robotdalen L Höglund, M Mårtensson, A Safari Journal of Management and Governance 22 (4), 805-827, 2018 | 12 | 2018 |
| Does a Sustainable Orientation Affect Global Consumers' Relationships with International Online Brands? T Drennan, ER Nordman, A Safari Creating a Sustainable Competitive Position: Ethical Challenges for …, 2023 | 4 | 2023 |
| A search and deliberation framework for understanding consumers’ foreign online purchasing A Safari, M Yamin Extending the Business Network Approach: New Territories, New Technologies …, 2016 | 4 | 2016 |
| Triadic multilevel psychic distance in firm internationalization A Safari International Marketing Review 41 (7), 23-58, 2024 | 2 | 2024 |
| Factors Affecting Consumers´ Cross-Border E-Commerce A Safari The 2024 IBC conference, Stellenbosch, South Africa, 22-25 September 2024., 2024 | | 2024 |
| International B-2-B Exchange Relationship A Safari The 66th annual meeting of the Academy of International Business (AIB), The …, 2024 | | 2024 |
| Exogenous Shocks and Resilient in Firm Internationalization: A Historical Study of an MNE in South Africa A Safari, M Holmstedt, HE Yildiz The 66th annual meeting of the Academy of International Business (AIB), The …, 2024 | | 2024 |
| A Note on Artificial Intelligence and Exchange Theories of Marketing A Safari Consortium for International Marketing Research (CIMaR) conference …, 2024 | | 2024 |
| Graftee and Grafting in Firm Internationalization A Safari, M Holmstedt, M Johanson Journal of East-West Business 30 (2), 133-156, 2024 | | 2024 |
| Multidimensional Trust in Firm Internationalization A Safari EIBA 2023-49th Conference of the European International Business Academy …, 2023 | | 2023 |
| Interfirm International Exchange Relationship A Safari EIBA 2023-49th Conference of the European International Business Academy …, 2023 | | 2023 |
