| Empowerment of human brands: Brand meaning co-creation on digital engagement platforms M Anderski, L Griebel, P Stegmann, T Ströbel Journal of Business Research 166, 113905, 2023 | 11 | 2023 |
| A Logic of Sport Products: The Traditional Approach in Sport Management H Woratschek, L Griebel SMAB Relevant Management Insights, 1-3, 2020 | 3 | 2020 |
| Special features of the product in sport economics H Woratschek, L Griebel SMAB Relevant Management Insights 1 (02), 1-4, 2020 | 3 | 2020 |
| Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) L Brand, P Stegmann, T Ströbel European Sport Management Quarterly, 1-21, 2023 | 2 | 2023 |
| The logic of sport products in sport sponsorship H Woratschek, L Griebel SMAB Relevant Management Insights 1 (05), 1-4, 2020 | 1 | 2020 |
| Value of Competitive Balance in Sport Management: Insights from the" Big Five" H Woratschek, L Griebel SMAB Relevant Management Insights 1 (4), 1-4, 2020 | 1 | 2020 |
| Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten L Brand, P Stegmann, T Ströbel | | 2024 |
| Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers L Brand, P Stegmann, T Ströbel | | 2024 |
| Aufbau und Management von Eventmarken im Sport–Implikationen einer Multi-Akteurs-dominanten Logik für die Eventmarke EURO 2024 L Griebel, T Ströbel Die UEFA EURO 2024™ aus sportökonomischer Perspektive, 285-310, 2023 | | 2023 |
| Crises encourage innovations: The 28th European Sport Management Virtual Conference during the COVID-19 pandemic M Anderski, L Griebel-, T Ströbel Sport und Gesellschaft 18 (1), 113-117, 2021 | | 2021 |
| Integrative Branding-Brand Management in The Light of Value Co-Creation L Griebel, T Ströbel, H Woratschek SMAB Relevant Management Insights 1 (22), 1-5, 2020 | | 2020 |
