| Is Malaysian food important to local tour operators? NM Yusoff, MSM Zahari, MZM Kutut, MSM Sharif Procedia-Social and Behavioral Sciences 105, 458-465, 2013 | 40 | 2013 |
| In-flight Meals, Passengers-Level of Satisfaction and Re-flying Intention M Zahari, Y MS International Journal of Humanities and Social Sciences 5 (12), 1982-1989, 2011 | 37 | 2011 |
| Self-leadership in public sector A Tabak, M Celik, T Türköz Interdisciplinary Journal of Contemporary Research in Business 3 (3), 114-133, 2011 | 24* | 2011 |
| Modernization, Malay matrimonial foodways and the community social bonding M Zahari International Journal of Humanities and Social Sciences 5 (8), 1061-1070, 2011 | 20 | 2011 |
| The level of alteration of ethics native food:(A Case of Sarawak, Malaysia) MS Zahari, MSY Kamaruddin, MZ Kutut, J Langgat International Journal of Humanities and Social Science 1 (6), 137-144, 2011 | 18 | 2011 |
| Adaptive reuse of historical buildings and local residents actual visitation AB Ariffin, MSM Zahari, SM Radzi, MZ Kutut J. Tour. Hosp. Culin. Arts 9, 35-46, 2017 | 14 | 2017 |
| Thai food in Malaysia: Diagnosing restaurant operators’ and patrons acceptance levels N Aishah, N Zakaria, MSM Zahari, Z Othman, SM Noor, MZ Kutut International Journal of Business and Management 5 (4), P142, 2010 | 8 | 2010 |
| Malay food terminologies: Understanding and usage MSM Zahari, S Alam, KM Abdullah, I Azman, MZ Kutut, Z Suhaimi Science Series Data Report 4 (11), 2012 | 6 | 2012 |
| Examining perceived value and satisfaction of Penang delicacies in predicting tourists’ revisit intention A Zainal, Y Atikahambar, MNM Hafiz, AN Zali, MZ Kutut Proceedings of 4th International Conference on Global Business Environment …, 2014 | 4 | 2014 |
| Integrating social media marketing toward business performance and food truck business resiliency: A conceptual framework HN Abd Majid, MS Mohd Zahari, LB Jipiu, MZ Kutut, MAA Bashir Journal of Tourism, Hospitality and Culinary Arts 14 (1), 271-285, 2022 | 2 | 2022 |
| Influence of customer brand personality in hotel restaurant and post behaviour intention TAT Ismail, MS Zahari, D Suhartanto, MZ Kutut, HA Hadi International Journal of Academic Research in Business and Social Sciences …, 2021 | 2 | 2021 |
| Why do students decide to study culinary arts and why don’t they maintain interest in the hotel industry employment? F Mohd Shariff, MZ Kutut, H Abdul Hadi Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 6 (1), 1-14, 2014 | 2 | 2014 |
| How do Convenience Ingredients Encourage Young Generations to Preserve the Malay Traditional Food Practice MSM Sharif, MZ Kutut, MSM Zahari, N Ishak, R Mohammad International Journal of Academic Research in Business and Social Sciences …, 2021 | 1 | 2021 |
| Syubhah semi processed food and rural Muslim consumer purchase behaviour RA Rahman, MSM Zahari, MZ Kutut, KM Abdullah Heritage, Culture and Society, 713-717, 2016 | 1 | 2016 |
| The Relationship between the Ramadan Bazaar and the Attraction and Dissemination of Information: A Case of International Tourists MSM Zahari, NIA Karim, MZ Kutut, M Zulhilmi International Journal of Economics and Management Engineering 8 (3), 872-877, 2014 | 1 | 2014 |
| Food Bank in Malaysia: What Factors Constitute its Development and the Challenges? A Arsat, MSM Zahari, MZ Kutut, MAA Bashir | | 2023 |
| Adaptive reuse of historical buildings and local residents’ actual visitation/Adlin Baizura Ariffin…[et al.] MS Mohd Zahari, S Mohd Radzi, MZ Kutut Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (2), 1-12, 2017 | | 2017 |
| The trend of late marriage among young Muslim Males in Malaysia: Do wedding food cost causing the causation? MSM Zahari, MY Kamaruzaman, MZ Suhaimi, MZ Kutut Heritage, Culture and Society, 777-781, 2016 | | 2016 |
| INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS MA Kashefi, RM Adel, HRG Abad, MBH Aliklayeh, HK Moghaddam, ... | | 2013 |
| Kajian fizikokimia tepung biji durian dan kualiti penerimaan sensori terhadap keropok lekor MA Razali, HK Rahmatullah Khan, MZ Kutut Universiti Teknologi Mara, 2010 | | 2010 |