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Devika Rani Sharma Yekkelli
Devika Rani Sharma Yekkelli
Assistant Professor, GITAM(deemed to be) University, Hyderabad Campus
Verified email at gitam.edu - Homepage
Title
Cited by
Cited by
Year
Understanding the relationship between customer satisfaction, customer engagement and repeat purchase behaviour
DR Sharma, B Singh
Vision 27 (4), 449-457, 2023
92023
A conceptual model of customer engagement through mobile applications in India
S Girija, DR Sharma
International Journal of Indian Culture and Business Management 17 (3), 307-320, 2018
62018
Antecedents and Consequences of Customer Engagement: A Study of Users of Online Food Delivery Applications.
S Girija, DR Sharma
South Asian Journal of Management 27 (4), 2020
52020
Mediating role of perceived health risk on customer experience and customer satisfaction: Evidence from the airline industry in India during COVID-19
DR Sharma, S Girija, P Merugu
International Journal of Global Business and Competitiveness 17 (Suppl 1), 31-45, 2022
42022
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
S Girija, DR Sharma, V Kaushal
Qualitative Market Research: An International Journal 26 (4), 320-344, 2023
32023
Understanding the influence of mobile in-app price promotions in food delivery apps on customer engagement and advocacy
DR Sharma, B Singh, K Jaiswal
Indian Journal of Marketing 53 (7), 8-29, 2023
32023
Factors influencing the intention to use co-working spaces in emerging markets: an analytic hierarchy process approach
S Girija, DR Sharma, T Yeediballi, C Sriramneni
Property Management, 2023
12023
An investigation of factors influencing student satisfaction with MOOCs in the Indian higher education system
DR Sharma, S Girija
International Journal of Business Information Systems 43 (4), 443-464, 2023
2023
Customer Experience by Design or by Accident
S Girija, DR Sharma
Crafting Customer Experience Strategy, 117-128, 2021
2021
Book Review: Human Drama Inc. Emotional Intelligence in the Workplace
DR Sharma
Prabandhan: Indian Journal of Management 10 (5), 49-53, 2017
2017
A study on customer engagement in service sector through mobile applications in Delhi NCR
DR Sharma
Banasthali, 0
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