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Citations per year
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Since 2019
Citations
326
256
h-index
2
2
i10-index
2
2
0
60
30
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2
6
8
21
27
36
44
57
56
38
25
Co-authors
Rebecca Walker Reczek
The Ohio State University
Verified email at osu.edu
Kelly Haws
Anne Marie and Thomas B. Walker, Jr. Professor of Marketing, Vanderbilt University
Verified email at vanderbilt.edu
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Chris Summers
UX Researcher @ Meta AI
Verified email at meta.com
User Experience
Consumer Behavior
Social Psychology
Articles
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Cited by
Year
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
CA Summers, RW Smith, RW Reczek
Journal of Consumer Research 43 (1)
, 2016
232
2016
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly-Determined Marketing Outcomes
RW Reczek, KL Haws, CA Summers
Journal of Consumer Research 41 (December)
, 2014
94
2014
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