| Brand personality appeal: conceptualization and empirical validation TH Freling, JL Crosno, DH Henard Journal of the Academy of Marketing Science 39, 392-406, 2011 | 450 | 2011 |
| A meta-analytic review of opportunism in exchange relationships JL Crosno, R Dahlstrom Journal of the Academy of Marketing Science 36, 191-201, 2008 | 285 | 2008 |
| Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations JL Crosno, TH Freling, SJ Skinner Psychology & marketing 26 (2), 91-121, 2009 | 173 | 2009 |
| Is the theory of trust and commitment in marketing relationships incomplete? JR Brown, JL Crosno, PY Tong Industrial Marketing Management 77, 155-169, 2019 | 171 | 2019 |
| A meta-analytic review of the effects of organizational control in marketing exchange relationships JL Crosno, JR Brown Journal of the Academy of Marketing Science 43, 297-314, 2015 | 101 | 2015 |
| Half full or half empty: The role of optimism in boundary-spanning positions JL Crosno, SB Rinaldo, HG Black, SW Kelley Journal of Service Research 11 (3), 295-309, 2009 | 91 | 2009 |
| The effects of transaction-specific investments in marketing channels: The moderating role of relational norms JR Brown, JL Crosno, CS Dev Journal of Marketing Theory and Practice 17 (4), 317-334, 2009 | 80 | 2009 |
| Are information asymmetry and sharing good, bad, or context dependent? A meta-analytic review PY Tong, JL Crosno Industrial Marketing Management 56, 167-180, 2016 | 65 | 2016 |
| Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice R Dahlstrom, A Nygaard, JL Crosno Journal of Marketing Theory and Practice 16 (2), 139-152, 2008 | 56 | 2008 |
| Toward understanding passive opportunism in dedicated channel relationships JL Crosno, C Manolis, R Dahlstrom Marketing Letters 24, 353-368, 2013 | 40 | 2013 |
| A multilevel analysis of the adoption of sustainable technology JL Crosno, AP Cui Journal of Marketing Theory and Practice 22 (2), 209-224, 2014 | 29 | 2014 |
| Examining the nomological network of opportunism: A meta-analysis JL Crosno, R Dahlstrom Journal of Marketing Channels 17 (3), 177-190, 2010 | 28 | 2010 |
| Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships JL Crosno, PY Tong Journal of Business Research 92, 360-373, 2018 | 27 | 2018 |
| Effectiveness of contracts in marketing exchange relationships: A meta-analytic review J Crosno, R Dahlstrom, Y Liu, PY Tong Industrial Marketing Management 92, 122-139, 2021 | 23 | 2021 |
| Trust in the development of new channels in the music industry JL Crosno, A Nygaard, R Dahlstrom Journal of Retailing and Consumer Services 14 (3), 216-223, 2007 | 19 | 2007 |
| Something old, something new: the role of partitioned pricing in consumers’ preference for new versus used products JL Crosno, AP Cui Journal of Consumer Marketing 35 (4), 353-365, 2018 | 15 | 2018 |
| Boosting the effectiveness of channel governance options: the moderationing role of relational norms JR Brown, SK Weaven, RP Dant, JL Crosno European Journal of Marketing 50 (1/2), 29-57, 2016 | 15 | 2016 |
| Sustainable marketing R Dahlstrom, J Crosno Sage Publications, 2021 | 14 | 2021 |
| Process and output control in marketing channels: toward understanding their heterogeneous effects JR Brown, JL Crosno Journal of Business & Industrial Marketing 34 (4), 735-753, 2019 | 14 | 2019 |
| Comply or defy? An empirical investigation of change requests in buyer-supplier relationships JL Crosno, R Dahlstrom, C Manolis Journal of Business & Industrial Marketing 30 (5), 688-699, 2015 | 13 | 2015 |
Robert DahlstromJoseph C. Seibert Professor of Marketing, Miami UniversityVerified email at miamioh.edu
