| Tell me a story: Exploring elite female athletes’ self-presentation via an analysis of Instagram Stories B Li, OKM Scott, ML Naraine, BJ Ruihley Journal of Interactive Advertising 21 (2), 108-120, 2021 | 88 | 2021 |
| Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo B Li, SW Dittmore, OKM Scott, W Lo, S Stokowski Sport Management Review 22 (3), 335-347, 2019 | 83 | 2019 |
| Gender differences through the lens of Rio: Australian Olympic primetime coverage of the 2016 Rio Summer Olympic Games Q Xu, AC Billings, OKM Scott, M Lewis, S Sharpe International Review for the Sociology of Sport 54 (5), 517-535, 2019 | 43 | 2019 |
| Strategic use of Facebook to build brand awareness: a case study of two national sport organizations A Pegoraro, O Scott, LM Burch International Journal of Public Administration in the Digital Age (IJPADA) 4 …, 2017 | 42 | 2017 |
| For better or for worse: The impact of social media on Chinese sports journalists B Li, S Stokowski, SW Dittmore, OKM Scott Communication & Sport 5 (3), 311-330, 2017 | 38 | 2017 |
| When the home team is not featured: Comparison of commentary between two television networks’ broadcast of the 2006 FIFA World Football Cup OKM Scott, B Hill, DH Zakus Sport Management Review 15 (1), 23-32, 2012 | 34* | 2012 |
| How mediated sporting events constitute nationalism: Chinese newspapers covering the 2014 Incheon Asian Games B Li, S Stokowski, SW Dittmore, OKM Scott International Journal of Sport Communication 9 (1), 79-96, 2016 | 27 | 2016 |
| Tweeting the lecture: How social media can increase student engagement in higher education OKM Scott, AR Stanway Sport Management Education Journal 9 (2), 91-101, 2015 | 24 | 2015 |
| Points of attachment on social media: exploring similarities and differences between Chinese and Western National Basketball Association fans B Li, SW Dittmore, OKM Scott Asia Pacific Journal of Sport and Social Science 6 (3), 201-215, 2017 | 23 | 2017 |
| Fake news travels fast: Exploring misinformation circulated around Wu Lei’s coronavirus case B Li, O Scott International Journal of Sport Communication 13 (3), 505-513, 2020 | 22 | 2020 |
| Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media T Kunkel, O Scott, A Beaton International Journal of Sport Communication 9 (4), 415-423, 2016 | 22 | 2016 |
| Twitter and Olympics: Exploring factors which impact fans following American Olympic governing bodies B Li, OKM Scott, SW Dittmore International Journal of Sports Marketing and Sponsorship 19 (4), 370-383, 2018 | 21 | 2018 |
| Using self-categorization theory to uncover the framing of the 2015 Rugby World Cup: A cross-cultural comparison of three nations’ newspapers OKM Scott, AC Billings, J Harris, J Vincent International Review for the Sociology of Sport 53 (8), 997-1015, 2018 | 19 | 2018 |
| The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games AC Billings, OKM Scott, KA Brown, M Lewis, MB Devlin International review for the sociology of sport 54 (3), 325-347, 2019 | 18 | 2019 |
| Considering ongoing professionalization in sport organizations: A case study of the ACT brumbies super rugby club S Sharpe, A Beaton, O Scott Journal of Global Sport Management 3 (3), 215-236, 2018 | 18 | 2018 |
| Framing the 2007 National Basketball Association finals: An analysis of commentator discourse OKM Scott, B Hill, D Zakus International review for the sociology of Sport 49 (6), 728-744, 2014 | 18 | 2014 |
| Relaying Rio through an Australian gaze: Australian nationalistic broadcast focus in the 2016 Summer Olympic Games O Scott, A Billings, Q Xu, S Sharpe, M Lewis Communication & Sport 7 (2), 198-220, 2019 | 17 | 2019 |
| Using self-categorization theory to uncover the framing of the 2008 Beijing Olympic Games: A cross-cultural comparison of two national newspapers O Scott, T Kunkel Journal of Sports Media 11 (1), 123-144, 2016 | 17 | 2016 |
| “Clean athlete” or “drug cheat and a jerk”? A comparative analysis of the framing of an athlete conflict in Australian and Chinese print media B Li, OKM Scott, S Sharpe, Q Xu, M Naraine International Journal of Sport Communication 12 (4), 531-551, 2019 | 14 | 2019 |
| Exploring Paralympic digital sponsorship strategy: an analysis of social media activation N Burton, ML Naraine, O Scott Managing Sport and Leisure 29 (1), 90-106, 2024 | 12 | 2024 |
Bo LiMiami UniversityVerified email at miamioh.edu
