| Retargeting ads follow surfers to other sites M Helft, T Vega The New York Times 30, 2010 | 81 | 2010 |
| The retargeting playbook: How to turn web-window shoppers into customers A Berke, G Fulton, L Vaccarello John Wiley & Sons, 2014 | 25 | 2014 |
| The effectiveness of retargeting in online advertising J Kantola | 17 | 2014 |
| Dynamic Retargeting:-The Holy Grail of Marketing? C Johansson, P Wengberg | 10 | 2017 |
| Retargeting effects on consumer purchase intentions K Kaulina, G Kaulins Aalborg University, Denmark, 2018 | 7 | 2018 |
| Retargeting, taking full advantage of the online shopping behavior H Choi Taking Full Advantage of the Online Shopping Behavior (January 7, 2013), 2013 | 5 | 2013 |
| Increasing Conversions through Behavioral Retargeting D Awadzi, D Calloway, D Awadzi International Academic Journal of Social Sciences 5 (01), 23-27, 2018 | 1 | 2018 |
