Retargeting ads follow surfers to other sites M Helft, T Vega The New York Times 30, 2010 | 81 | 2010 |
The retargeting playbook: How to turn web-window shoppers into customers A Berke, G Fulton, L Vaccarello John Wiley & Sons, 2014 | 25 | 2014 |
The effectiveness of retargeting in online advertising J Kantola | 17 | 2014 |
Dynamic Retargeting:-The Holy Grail of Marketing? C Johansson, P Wengberg | 10 | 2017 |
Retargeting effects on consumer purchase intentions K Kaulina, G Kaulins Aalborg University, Denmark, 2018 | 7 | 2018 |
Retargeting, taking full advantage of the online shopping behavior H Choi Taking Full Advantage of the Online Shopping Behavior (January 7, 2013), 2013 | 5 | 2013 |
Increasing Conversions through Behavioral Retargeting D Awadzi, D Calloway, D Awadzi International Academic Journal of Social Sciences 5 (01), 23-27, 2018 | 1 | 2018 |